Heather Paulsen @HPCStrategy
B Corp & Zero Waste Certification Specialist hpaulsenconsulting.com San Francisco, CA Joined May 2017-
Tweets304
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Followers96
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Following155
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Likes151
Woke washing: what happens when marketing communications don’t match corporate practice theconversation.com/woke-washing-w… theconversation.com/woke-washing-w…
Give Something Greater: 8 Small Gifts for Less Than $25 A B Corp Gift Guide of Small Items That Make a Big Impact usca.bcorporation.net/zbtcz11z22zgiv…
Healthy Biodiversity Is The Reason To Fight Climate Change "Healthy nature is not just a tool in the fight against climate change. It is a reason that we want to address it in the first place, because it is the essence of life on Earth." time.com/6234466/health…
I always love when I get to spend time with like-minded people set on making this world a better place! The #BCorp Champions Retreat is always fun and inspirational.
The pandemic slowed down the $64 billion swag industry. Conferences are back, but do the cheap water bottles and stress balls need to come back with them? fastcompany.com/90783717/can-w…
Research conducted in 2022 by the Certified B Corp Fors Marsh shows that the B Corp brand is an essential marker of consumer trust. usca.bcorporation.net/zbtcz11z22z/5-…
Lack Of Political Will Means Business Must Show Lead On Climate Change forbes.com/sites/rogertra… forbes.com/sites/rogertra…
Some great alternatives to plastic! happyeconews.com/2022/10/14/fiv…
Fast Company’s 2022 Brands That Matter list recognizes companies leading on social action, sustainability, inclusivity, and fun. fastcompany.com/brands-that-ma… #sustainability #inclusivity #brandsthatmatter
Interesting read on "Why Big Business Should Get Radical To Address The Climate Crisis". linkedin.com/pulse/why-big-… linkedin.com/pulse/why-big-…
In a first, U.S. appoints a diplomat for plants and animals washingtonpost.com/politics/2022/…
A new podcast that tells the story of economic systems change through the lens of the B Corp movement. link.chtbl.com/Forces-for-Goo…
B Corp Performance Standards: The Basis for the Certification cultivatingcapital.com/b-corp-perform… #bcorp #betterfortheworld cultivatingcapital.com/b-corp-perform…
"Yvon and Malinda Chouinard gave away their company, Patagonia, to save our home planet, effectively asking every founder and business leader to look in the mirror and ask: What will be my legacy?" bthechange.com/patagonia-asks… #bthechange #bcorp #betterfortheworld
Adapting and advancing performance requirements through community and stakeholder feedback. bcorporation.net/en-us/standard… #bcorp #stakeholderfeedback #betterfortheworld
"Despite the pressure of high inflation... 66 percent of US consumers and 80 percent of young US adults (ages 18-34) surveyed are willing to pay more for sustainable products versus less sustainable competitors..." sustainablebrands.com/read/marketing…
"Becoming a B Corp may not be right for every organisation, but for many it is proving a successful way to grow their business and attract top talent." businesschief.com/sustainability…
Business Practices That Build Resilience and Reduce Waste medium.com/b-magazine/bus…
What is a living wage? B Lab is adding new application guidance to the B Impact Assessment that will recognize new benchmarks and accreditations for companies providing a living wage. youtube.com/watch?v=KCjkpe… #blab #bcorp #betterfortheworld #livingwage youtube.com/watch?v=KCjkpe…
What Scientists Say about the Historic Climate Bill: Climate experts praise the Inflation Reduction Act for focusing on emissions, clean energy and environmental justice but caution that much work remains. scientificamerican.com/article/what-s… scientificamerican.com/article/what-s…

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