Need to elevate your #GoogleAds game? Start by defining clear objectives - more leads, website traffic, and brand awareness? This goal will guide your whole strategy. #PPC #DigitalMarketing
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Once your goal is set, choose the right #KPIs to measure success. For lead gen, look at cost-per-lead, conversion rate & return on ad spend. For brand awareness, prioritise impressions & CTR. #MarketingMetrics #AdvertisingGoals
Use tools like @SEMrushHQ or @spyfu to benchmark competitors' ad strategies. Learn from market trends to refine your approach. #CompetitiveAnalysis #PaidSearch