Rob Howard @HowNowWow
Helping brands prevent, treat, or recover from unhealthy marketing practices. Co-author of Fix: Break The Addiction That's Killing Brands https://t.co/sCu028iJUf brandrehabhelp.com Kingston, Ontario Joined May 2009-
Tweets2K
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Followers403
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Following277
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Likes159
Rob Howard retweeted
Should Gord Downie have been on the new five-dollar bill? @thehipofficial ajournalofmusicalthings.com/should-gord-do…
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Love this! "Good relationships are built when you’re authentic, and relationships are strongest when people know the real you."
If you own or work for a #smallbusiness in #YGK and are feeling the impacts of #socialdistancing, look into @SupportKtown who is encouraging everyone to #shoplocal at a time when its needed more than ever! supportkingston.ca
Rob Howard retweeted
How does Skittles own their quirky, unexpected, strange, and at times, uncomfortable brand image? Jane Hwang let us in on a big secret. @Skittles, @hwangjan, #Skittles @HowNowWow #TGS2020 #TheGathering #TGS_SKITTLES
#ClimateAction talk is often cheap but @SustainableDan walks the walk. Learn how he’s helped cities like #YGK inspire increases in #publictransit to combat climate change.
#ClimateAction talk is often cheap but @SustainableDan walks the walk. Learn how he’s helped cities like #YGK inspire increases in #publictransit to combat climate change.
500,000 signatures by @wrldelephantday! Elephants face extinction in our lifetime. Yet domestic ivory trade and elephant hunting trophy imports are still legal in Canada. S&S petition at Change.org/IvoryFreeCanada. @elephanaticsbc
Last night thieves stole a local #YGK artist’s MacBook and backup drive from her locked car on Clergy St. They can be replaced but the contents are her life’s work. If anyone knows anything, DM me pls. @MIHomeYGK @kingstonist
One of the best definitions and models of #engagement I've seen in a long time, and why apathy – not disengagement – is the true enemy of engagement. ow.ly/MB5i30mCshp
Are your customers fanatical enough to tattoo your brand on their body? Here's how some brands are leveraging body art in their media mix. ow.ly/1g1030md6os
I applaud cult brands like Nike who have the courage take stands, choose sides, steer headlong into controversy and stand up for what – or whom – they believe in. That's what inspires consumer #engagement. ow.ly/exvz30lNrcF
Are #marketing departments better equipped than HR to own #employeeengagement and company culture? ow.ly/GXQA30lJoqB
How great brands increase loyalty and profitability by shifting #marketing investments towards reducing customer friction. ow.ly/FRzu30l86zq
Relying on coupons, discounts and other bribes to drive sales and #loyalty is a death spiral for brands whose customers now derive value differently. ow.ly/IuAt30l85q7
.@BrandKeysNY delivers their brand autopsy on Toys "R" Us. Cause of death: Lack of brand loyalty and customer engagement. ow.ly/5tjZ30kTbeH
Cult brands are driven by a powerful ethos. Here's a model to help you find your brand's purpose.
Cult brands are driven by a powerful ethos. Here's a model to help you find your brand's purpose.
Cult brands are built from the inside out: Proven strategies leading brands use to dial up #employeeengagement ow.ly/jLEs30kHkC8
.@deniseleeyohn shares how organizations like AirBnb use brand as the foundation for #employeeengagement and a thriving workplace culture. ow.ly/UWM230kFEhL
How continued product innovation can help boost customer #loyalty, especially in the #fastcasual dining category. ow.ly/bMKM30kFDr7
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