ISVCon @ISVCon
The new Software Industry Conference September 27-29, 2013 ISVCon.org Reno, Nevada Joined July 2011-
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ISVCon is owned and operated by the Association of Software Professionals. Follow @AoSPros for info on the software business community.
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Thank you for following #isvcon. Look for the presentations for ISVCon 2013 soon!
Nico: What's the promise and to who? Think beyond a description. Think about it from the reader's perspective. #isvcon
Raz: you have in your mind who this site addresses, but what about other people? How do you quickly explain value? Need context. #isvcon
Nico is looking for purpose. What will this software do for clients? Shorten the copy. Get to the point. Make a headline instead. #isvcon
Finally, superbeam.co.uk Nico questions: "Software to build on...what?" #isvcon
Raz and Nico: Perhaps 40 instead of 39.99. Or use a small superscript for the 99. Nico suggests the same for the $. #isvcon
Sue talks about how a user would scan the page. Put the strongest messages in that path. #isvcon
Nico likes "The definitive text editor for Windows." You found it! But in the copy, bold the keywords: Unicode, 64-bit, etc. #isvcon
Now on emeditor.com Nico is concerned about the lack of differentiation. The Flash is too fast to read. #isvcon
Raz: colors look grim. Should be a friendlier, more engaging design. #isvcon
Sue: add a portfolio. Most service websites should have one. #isvcon
Raz: give context to credibility indicators so visitors to site can understand what they are. #isvcon
Trust is very important for consultants. The site should sell the individual. Give history, phone number. Nico: "No call to action?" #isvcon
Raz notes past small companies tried to look bigger than they are. Might work if getting venture capital, but authenticity better. #isvcon
Next up: bluecanyonsoftware.com Nico notes "Experienced Software Developer", which indicates one person. Where's the person? #isvcon
Sue says "Buy Now" and "Download" links need to be big, fat, juicy buttons. #isvcon
Sue suggests centering it. Raz says there's something to learn in terms of engagement and psychology from long form ads. #isvcon
Sue notes the long page format. Raz says there is no clear call to action above the fold. #isvcon
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