You don't know how deep you have to be in the colonial sauce to abandon your baked in audience for foreigners who have no cultural context to your existence, and are struggling to platform their own homegrown artists. No one said "don't aim upwards." Just know that you're part of an existing culture that still props you up, even in those new markets. We have an active diaspora. You shot yourself in the foot by abandoning 200 million potential shooters, and a 10 million-strong diaspora for the unrealized profit of appealing to strangers. It's a bad business decision, one that betrays a lack of critical expansionist acumen. Hold the one wey dey your hand first. And then seek to add to them. Not dump them, and deny Afrobeats, or tell your new friends that it holds no substance, while angling for a chance to sit at their table. Now wey they no gree, you have to come back, cap in hand, waving your mea culpa and escaping back into a culture you've abandoned. Now everyone does Afrobeats again. Everyone now understands that it has substance, a precise narrative and thr audience has its unique value. When next the pendulum swings our way, may we all be wiser.
@JoeyAkan Burnaboy is still getting brand deals and touring the world while buying a Lamborghini every 3 market days.He has not really suffered any consequences besides having an album that didn’t sell as well as expected but Burnaboy is still currently the biggest musician out of Africa
@JoeyAkan What are u always waffling abt Joey…these are artist…they aren’t tied 2 one Genre,it’s like saying Beyoncé doing a country music albulm is abandoning her potential shooters 4 foreigners with no cultural context 2 her existence. sorry o culturally correct afrobeat analyst
