Just Copywriting Tips @JustCopyTips
One tip every sometimes. Nothing else. CopywritingExamples.com 6 short tips every Monday: Joined May 2022-
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Walking around the park, drinking coffee, alone. It’s the best part of my day. Soon I’m back on floor 6. Beautiful morning now black out blinds. And I stare down the lens like the barrel of a gun. Hello old friend. Write, record, pace, record, swap batteries, record. I read the…
Walking around the park, drinking coffee, alone. It’s the best part of my day. Soon I’m back on floor 6. Beautiful morning now black out blinds. And I stare down the lens like the barrel of a gun. Hello old friend. Write, record, pace, record, swap batteries, record. I read the… https://t.co/ydgk2zcJc9
I wrote this ad, and I quite like it
I wrote this ad, and I quite like it
What do these four YouTube videos have in common?
Big ideas are less about ‘creativity’ and more about ‘conviction’
Big ideas are less about ‘creativity’ and more about ‘conviction’
New essay: Conviction
I wrote this ad, and I quite like it
The best copywriter I know showed me his step-by-step process for designing an ad, and we recorded the entire thing. 10 minutes. 20 rewrites. @harrydry
Watch me rewrite an ad twenty times :) There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.
Had a buzz cut. Went on my favourite podcast :) “Learn Great Copywriting in 76 minutes”
Had a buzz cut. Went on my favourite podcast :) “Learn Great Copywriting in 76 minutes”
You can't write simply. You can only rewrite simply.
Three tests for any line you write 🧪🧪🧪
Big figures make fun headers
A great line is a good line made shorter
Good copy is falsifiable
Three ways to add warmth to your CTA
Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”. - Impact: “You've got to get noticed” - Communication: “You've got to tell me what” - Persuasion: “You've got to tell me why” Most ads just do the “communication” part. - “We're a…
don't know how to start? draw a comparison table
Four ways to write a CTA
You will never see a headline in the newspaper: “Area Bank Not Robbed.” — Luke Sullivan
You will never see a headline in the newspaper: “Area Bank Not Robbed.” — Luke Sullivan
Great copy is yours. You own it. I have a simple check for this: Google whatever you write. If one-hundred companies have already said it, try again.
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