Localise My Game @LocaliseMyGame

🎮 Why localisation matters: Hollow Knight: Silksong launched to global hype, but in China its rating crashed to 56% due to bad localisation.📉 👉Get it wrong, and even the most anticipated game can stumble. 💡If your words don’t resonate, neither will your product #Silksong

Gaming speaks many languages! 🎮🌍 Over two-thirds of Steam users don’t have English set as their primary language. If you're launching a game, localisation isn’t optional, it’s essential! Are these the languages you were expecting to see on top? #GameLocalisation #gamedev

Did you know? 🎮✨ In the original Japanese Mario Kart, the winner sips champagne. 🍾🥂 In the European version, they just hold the bottle. No drinking! Make sure your content resonates globally while respecting norms. 🎯 #GameLoc

🎮 Do you want more visibility and wishlists for your game on Steam? Localising your Steam page can make a huge difference! Players are more likely to engage with a game that speaks their language, leading to better discoverability, increased trust, and more wishlists. 🌍✨

The 30 Top Languages on Steam: 🌍 Maximise reach: Chinese, Russian & Spanish are top picks. 📈 Asia is booming: Japanese, Korean, Vietnamese & Thai are rising. 🌟 Latin America matters: Brazilian Portuguese & LatAm Spanish are growing fast. 👉 Want to go global? Let’s talk!

AI tools can't localise like a human. ❌ AI can't understand things like nuance, tone, intent, context and cultural references, so the text ends up sounding robotic and unnatural and doesn't resonate. 🔎 Want to truly connect with your players? Let’s talk! #GameDev

From last-minute extensive text changes to unexpected delays or going over budget, game localisation is rarely a smooth ride. But with the right team, you’ll still cross that finish line strong. 💪 Need help navigating the chaos? We’ve got you covered. 🌍 #GameLoc #IndieDev

The latest Gamesight report is out! 🎮 ✅ Twitch has top conversion rates but a niche audience. ✅ Meta (esp. IG) is most used, but Google Ads converts better. ✅ YouTube & TikTok build strong communities. 💡 Localised marketing content can help you stand out in these media!🌍

Are you familiar with Kakuto Chojin's localisation failure? In this fascinating article, Kate Edwards remembers the story and the impact that the gaffe had for the company. Another reason not to forget about localisation in game development! 🎮 polygon.com/features/50765…

The upcoming release calendar for 2025 is already jam-packed. Here are the 6 games we can't way to play this year. 🎮 And as localisation geeks, we’d love to localise their titles too! Do you have any other games you're looking forward to in 2025? Let us know! 👇

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What's your fate today? Spin the wheel and find out!🎮 #gamedev #gameloc

Great to see the UK Government announcing a £60 million package of support to drive growth in the creative industries, including a significant investment for start-up video game studios 🤘 #gamedev gov.uk/government/new…

Do you want to know our top tip for successful game localisation? 🎮🌍 Plan ahead! Rushing at the last minute can lead to costly mistakes and a less-than-stellar player experience. Ensure your game speaks to every player in every language, the way it’s meant to. 🎮✨ #gamedev

You've heard of Santa Claus, but did you know some cultures celebrate the Three Wise Men on 6th January? Children leave their shoes by the window and snacks for the Wise Men and their camels. 🎮✨ What Xmas traditions would you include in your game? 👇 #GameLocalisation #GameDev

🎄✨ Merry Christmas from Localise My Game! 🎮 Wishing you a holiday season filled with joy, laughter, and epic gaming moments. We'll be taking a short break to recharge our creative powers and will be back on 2nd January. Enjoy the holidays and see you in 2025! 🕹️🎁

Unlock the true potential of your game! 🎮 From building stronger emotional connections to increasing your sales and staying ahead of the competition, localisation is the key to unlocking new markets. 🌍 Ready to make your game speak to the world? 🕹️✨ #gamedev #gameloc

Congrats to all the winners at The Game Awards! 🏆🎮 We loved seeing Astrobot take the top prize! A shoutout to the devs, artists, and writers behind these worlds. But let’s not forget localisation’s role. How about a prize for that too? 🤔✨ #TheGameAwards #GameAwards2024

It’s the most wonderful time of the year🎄Say hello to Spotify Wrapped, Game Loc Edition! ✨ Get in touch with us and make your 2025 easier! 🎮💪 #SpotifyWrapped #GameLocalization #GameDev

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This week we celebrate PlayStation’s 30th Anniversary! 🎉 3 decades of epic adventures and unforgettable memories. What was your first PlayStation game? Ours was Final Fantasy VII. Of course, the fact that it was localised was a big deal for us! 🎮🌍 #playstation30thanniversary

If Mario ever traded his overalls for Thanksgiving leftovers, he'd have his work cut out for him! 🎮 What does this have to do with game loc? Working with the right partner with cultural knowledge will ensure quirks and inside jokes land perfectly in every player's world. 🌎