Łukasz Bączek @Lu_Class_

@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance Poland Joined January 2015

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Łukasz Bączek @Lu_Class_

13 hours ago

🇨🇳The Haier brand is currently the only Chinese company in Liverpool's sponsorship pyramid. Haier, ranks first in the global retail volume of major home appliance brand sales.

Łukasz Bączek @Lu_Class_

19 hours ago

🇨🇳The Haier brand is currently the only Chinese company in Liverpool's sponsorship pyramid. Haier, ranks first in the global retail volume of major home appliance brand sales. https://t.co/28epkXJsIm

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Łukasz Bączek @Lu_Class_

2 hours ago

FC Barcelona’s €40m sponsorship with DRCongo: A financial necessity or ethical dilemma? sportcal.com/analyst-commen… via @sportcal

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Łukasz Bączek @Lu_Class_

13 hours ago

Haier adverts were displayed around the pitch during Sunday's match against Arsenal. The Chinese company's branding was also visible near the substitutes' bench.

Łukasz Bączek @Lu_Class_

19 hours ago

Haier adverts were displayed around the pitch during Sunday's match against Arsenal. The Chinese company's branding was also visible near the substitutes' bench. https://t.co/ccVTNmtnt7

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✅🚨As I exclusively revealed on Sept. 1, Haier has become Liverpool's new global sponsor in a multi-year deal. At the request of someone familiar with the deal, I have removed the thread about the partnership. The total value of the deal is expected to be well in excess of £10m.

Liverpool FC @LFC

20 hours ago

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Liverpool FC @LFC

20 hours ago

Proud history. Global heritage. ✨ Liverpool FC welcome @HaierEurope as official global partner 🔴

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Łukasz Bączek @Lu_Class_

2 days ago

FIFA to use dynamic pricing for World Cup 2026 tickets; prices range from $60 to more than $6,000 nytimes.com/athletic/65939…

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Łukasz Bączek @Lu_Class_

2 days ago

🚨Real Madrid has signed a new regional sponsorship deal with Afrika Banque, making the financial institution an official partner of the club in West Africa. The contract is valued at approximately €2m per year. The club already has similar regional agreements in its portfolio,

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Łukasz Bączek @Lu_Class_

2 days ago

Gambling operator Bet365 has become the official team sponsor of two top-tier German Bundesliga clubs – VfB Stuttgart and Hamburger SV sportbusiness.com/news/bet365-ac…

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Łukasz Bączek @Lu_Class_

2 days ago

Europe plotting how to rein in Premier League’s financial might. Continent’s leading clubs may push for greater representation at Club World Cup and play more games abroad after being outmuscled by £3bn spree from English elite thetimes.com/article/5780b8…

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Łukasz Bączek @Lu_Class_

3 days ago

The Premier League’s record-breaking transfer window: £3.11bn spent, more than other top leagues combined nytimes.com/athletic/65905…

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Łukasz Bączek @Lu_Class_

3 days ago

🚨 Midea🇨🇳 to become new FC Barcelona Main Partner from 2026/27 season. World’s No. 1 smart home appliance brand to appear as sponsors on the sleeve of the FC Barcelona match & training jersey from July next year. The 5-year deal is initially worth €12m per year.

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Łukasz Bączek @Lu_Class_

3 days ago

🚨Chelsea and Rexona, also known as Sure (in the UK), Degree, Shield or Rexena across international markets have renewed the long-standing partnership. The agreement is valued at £2m-£3m annually.

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Nizaar Kinsella @NizaarKinsella

4 days ago

Chelsea become the first Premier League club to ever bank over £300m from player sales. It's a new record. Analysis and deals here. 👇🍿 bbc.co.uk/sport/football…