1.81 billion people globally are affected by flood risks. 🌊That’s almost a quarter of the world’s population. 😨
Flooding is among the leading climatic threats to people’s livelihoods, affecting development prospects worldwide. And it’s usually the most vulnerable populations who are worst affected.
MAGENTA has been working with the #UNDP in Panama to increase the use of its new “MapeaTuDesastre” (Map your Disaster) app📱. With the app, citizens can report flooding and share reports with members of their communities, helping to save lives in the event of a flood.
Our social marketing campaign reached over half a million people, resulting in over 24,000 clicks on the platform. 🎉 Read more 👉 lnkd.in/eyQEG9GK #Panama #flooding #climatechange #climateresilience #mobileapp #innovation #digitaltechnology