Mainstream Video @MainstreamVid1

You know what happens when you make a video without strategy? Nada. Zilch. We’ve been saying it for years (a gajillion times, to be exact)… but this week, we’re pulling back the curtain so you can hear it straight from the Mainstream team.

Video marketing can feel overwhelming. There’s so much buzz, so many “must-do” tactics, and so many tools to figure out. Here’s the secret: just start. Yes there’s strategy involved. But it doesn’t have to be complicated. The key? Making the right videos that support your goals.

We’ve been running #BehindTheStream for a while. Our first episode was rough, but it did the most important thing: it got us started. That’s the lesson we carry into every video project. Don’t wait for perfect. Start creating, and let your strategy evolve as you go.

Storytelling. When it’s done right, it makes even the most complex process feel seamless. That’s what happened for our client, Kristi Petrie. Her message connected in a way that was clear, simple, and impactful. That’s what we do: craft stories that resonate with your audience.

Let’s talk video marketing strategy. The most effective one is simple: tie every video back to a marketing goal. Watch this for the full breakdown, and if you want more practical tips, grab our free mini-course 3 Videos Every Business Needs: tinyurl.com/ycx5kn5s

ROI doesn’t stand for Random Office Intern (sorry, Chad). Check out this week's #BehindTheStream where we are breaking down how we think about ROI at Mainstream and why video should always be treated as a tool, not just a pretty clip.

One of the biggest fears we hear about posting video? “What if people just scroll past it?” Valid. But here’s the secret: you can stop the scroll, IF you hook attention right away. This video breaks down one quick tip to get people watching (and keep them watching).

Question: how do you think video could enhance your sales strategy? Not sure? You’re not alone. That’s exactly why we put together our free mini-course: 3 Videos Every Business Needs. It’s just 20 minutes, and it’s built to spark those lightbulb moments: tinyurl.com/ycx5kn5s

Sarah’s a physical therapist who took her practice online using video to turn it into an education program. She didn’t start with a giant strategy or expensive setup. She started small. That’s what we love about this story: video doesn’t have to be complex to make a difference

When we put together this week's #BehindTheStream, we wanted to spotlight what AI can't do, because no matter how efficient the tech gets, it's never a replacement for you, your voice, and your authenticity. Check it out!

When we sat down to make this week's #BehindTheStream, we wanted to play with that idea / poke fun at the "look at me!" circus act so many brands try, while reminding ourselves that you don’t need to juggle fire just to get noticed. You just need a show that lasts.

We’ve been cranking out more content and tracking every piece of it. Because if you can’t measure, you can’t plan, and you definitely can’t track ROI. That’s what we’re pushing ourselves to do: content that sells and stops the scroll. Check out this week’s #BehindTheStream !

Engagement rate is what you want to chase in ads. Cool, people watched your video. But did they make it past the 25% mark? How do we get people to connect with a message? Let’s see if we can keep you watching and engaged with this week's #BehindTheStream!

Here’s the thing: video works. Don’t just take our word for it, our clients say it best. The results are real. If you’re ready to start, Video Marketing 101 will walk you from strategy to ROI. Book a 15-minute call and the course is yours for free: tinyurl.com/ymhtd86y

You don’t learn to ski from a book and you can't master video by just thinking about it. You gotta flex those video muscles and put in work! Video Marketing 101 gives you the tools and strategy to start strong. Get it free when you book a 15-minute call: tinyurl.com/ymhtd86y

Being on camera feels like standing in front of a mirror the whole world can see That resistance is the #1 thing that keeps people from hitting record That’s why we built Video Marketing 101. Book a 15-minute call and you’ll get the course for free: tinyurl.com/ymhtd86y

This year’s been… a lot. But 11+ years in, we know what we’re doing and we’ve got the data to prove it. Fun videos perform better. Check it out in this week’s #BehindTheStream. And if you want to book that 15 minute call? You can do so here: tinyurl.com/2ejsy3xm

Matt didn’t go viral. He showed up every week with a video and built a $3M business relationship off it. Watch this if you’ve ever asked “Is this really worth it?” Learn the right things to focus on with Video Marketing 101: tinyurl.com/ymhtd86y

Where your video lives matters just as much as what it says. This is why you don’t start with lights and camera. You start with context and strategy, ALWAYS. Get all the information you need to understand how strategy impacts video here: tinyurl.com/ymhtd86y

Ever start a video project and immediately spiral into the questions? Do I write a script? Do I need a storyboard? Should I use a teleprompter? The problem isn’t the script, it’s that you’re starting in the middle. Start Strong with Video Marketing 101: tinyurl.com/ymhtd86y