Memory Layer @MemoryLayer
Working with brands and agencies to bring the science of memory to the world of advertising and communications memorylayer.com New York, NY Joined February 2012-
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Scientists are able to erase a memory in rats and then restore it using frequencies of light. bit.ly/1kX0Y8j
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Our liveblog is done. Stay tuned for the in depth summary tomorrow! linkd.in/1eKNp8e
eSurance ties their savings in buying a spot after the game with the savings from switching to their insurance. Memorable! #EsuranceSave30
Latest T-Mobile ad was so forgettable that we almost forgot to blog about it. linkd.in/1eKNp8e
Not much of a game left. Tune in to our coverage of the ad wars from a memory perspective in our liveblog here linkd.in/1eKNp8e
Hyundai Elantra ad with Johnny Galecki. More than 12M views on YouTube before the game. But people will remember Galecki but not the brand.
Lots of flags and patriotism in the ads this year. I'd be worried that they are all going to blend together into an undifferentiated muddle.
Goldiblocks - don't tell girls to ditch their dolls, inspire them to great feats of engineering.
Scientology - an ad Memory Layer is glad wasn't very memorable.
Cure.com insurance - what were they thinking? What message was I supposed to be taking away?
Cheerios ad. Simple. Elegant. Memorable. Fantastic use of directed attention. bit.ly/1nhayX0
Hyundai "Dad's Sixth Sense" - how can you forget the key feature of this car after watching this ad? Nicely done! linkd.in/1eKNp8e
TurboTax ad had some nice moments. I like the connection between seeing someone else win and experiencing your own win (tax refund).
8 minutes left in the game and I just watched my first play of the game.
Doritos "Time Machine" is clever. How long before the creator applies for a job with an agency?
The Maserati ad got my attention, and I wanted it to be for something interesting. Disappointed me at the end though. Maybe more later?
Super Bowl ad updates coming fast and furious. Have a memory question for us? Add a comment! linkd.in/1dilLym
T-Mobile ad about the speed of their network used visualizations, which helps recall. How about speeding up the ad as another try?
Interesting concept for Ford Fusion Hybrid with one ad followed by an ad twice as long to showcase double fuel economy.
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