Marketing Lab 360 @MktLab360

Empowering entrepreneurs to achieve their goals with disruptive marketing strategies. Follow for marketing news, tools and tactics. …ketings-newsletter-b0c773.beehiiv.com Weekly Newsletter 👇 Joined March 2023

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Marketing Lab 360 @MktLab360

7 hours ago

🤷‍♀️ Customer Experience is where the real value is proven. Offering impeccable and memorable service doesn't just retain customers; it transforms them into brand advocates. They are the strongest social proof, feeding the credibility for your next round of Targeted Acquisition.

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Marketing Lab 360 @MktLab360

a day ago

If 360 Marketing is a cycle, what is the next step after targeted acquisition? ➡️ It's the customer experience. An exceptional experience increases LTV, refines the ICP, and improves your next acquisition. The loop keeps turning! #Marketing360

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Marketing Lab 360 @MktLab360

3 days ago

⏰ Your 360 Marketing strategy is incomplete if it doesn't feed retention back into acquisition. The data flow is: LTV -> Ideal Customer Profile ->Targeted Acquisition. Stop resetting every campaign. Use the full loop to acquire better customers. 360 isn't a view; it's a cycle.

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Marketing Lab 360 @MktLab360

4 days ago

🔑 Entrepreneur: To scale, this is Key. Acquisition is vital, but retention is the silent growth engine. Smart 360 Marketing doesn't just bring them in; it brings them back. Tap/Zoom to see the success rate % you're losing by ignoring LTV. #Marketing360

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Marketing Lab 360 @MktLab360

6 days ago

📌 The 360 Marketing loop isn't just data; it's action. Measure LTV. Then, invest more in retention than in pure acquisition. Attribution gives you the "why," now use personalization and CX to increase the "how long." Retention is the new acquisition. #Marketing360

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Marketing Lab 360 @MktLab360

6 days ago

🛑 Stop optimizing for clicks and starts optimizing for LTV. A true 360 Marketing view connects initial campaigns to long-term customer value. If your attribution stops at the conversion, you're missing the bigger profit picture. Measure the lifetime. #Marketing360

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Marketing Lab 360 @MktLab360

a week ago

📊 The ultimate test of 360 Marketing isn't creativity—it's attribution. Aligned channels? Measure exactly how each touchpoint drives sales. The 360 approach forces you to see the global ROI, not just isolated success. Measure real impact. #360Marketing

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Marketing Lab 360 @MktLab360

a week ago

🚀 360 Marketing for startups & SMEs isn't a luxury—it's optimization. Aligning all channels eliminates redundant efforts, ensures efficient budget use, and maximizes ROI with a unified, trustworthy brand. It's the path to smart scalability. #360Marketing

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Marketing Lab 360 @MktLab360

2 weeks ago

🌐 360° Marketing drives long-term profitability. By delivering a consistent brand experience across all channels, you maximize: • Customer Retention. • Cross-Selling. Consistency builds loyalty. #Marketing360

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Marketing Lab 360 @MktLab360

2 weeks ago

✈️ 360 Marketing isn't about channels, it's about the journey. Be the consistent guide your customer needs, ensuring every touchpoint delivers the same map and message. A seamless experience is a direct path to brand loyalty. #Marketing360

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Marketing Lab 360 @MktLab360

2 weeks ago

🎯The customer experience is a reflection of internal cohesion. A 360 Marketing strategy must start by ensuring that marketing, sales, and customer service teams act with a single voice. Interdepartmental coherence is the most decisive factor in building trust and a solid brand.

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Marketing Lab 360 @MktLab360

2 weeks ago

💡Myth vs. Reality of 360 Marketing. Myth: For 360 Marketing, you have to be on every single platform. Reality: The key is relevance, not omnipresence. Focus on the channels that genuinely matter to your audience. The quality of your interaction always outweighs the quantity.

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Marketing Lab 360 @MktLab360

2 weeks ago

🤔 Myth vs. Reality: 360 Marketing. The myth? You need to be a market giant to pull it off. The reality? A smart plan that fluidly connects your online and offline presence can be the competitive edge your business needs. Your best tools are creativity and consistency! #Mkt360