Last week, I stumbled upon a show called The CEO’s Secret Wife — not on Netflix or Hotstar, but in 45 bite-sized episodes designed for a tea-break binge. Think cliffhangers, fake marriages, and family drama… packed into 2-minute bursts.
Sounds niche? Not anymore.
Micro-dramas…
India’s OTT industry is booming 📈
But launching your own platform doesn’t need Netflix-level budgets.
Discover the top OTT providers in India + why white-label OTT platform providers are the future 🎬
👉 mogiio.com/top-ott-provid…#OTT#Streaming#WhiteLabelOTT
How D2C brands can improve CAC to LTV by focusing on Average Basket Size
Root Cause Analysis of current issue – huge dependence on FB / Insta / Google for customer acquisition, even to get existing customers back
Why?
Because customers consume content on Insta, see ads, and…
Why Only 2–3% of Indians Watch Films in Theaters — And How OTT Can Bridge the Gap
Bollywood actor Aamir Khan recently revealed a startling fact: only 2% of India’s population — roughly 3 crore people — watch even the biggest hits in theaters.
Speaking at the World Audio Visual…
Mogi I/O Smashes OTT Payment Barriers in the Middle East
At Mogi I/O, we don’t just power OTT platforms — we help them grow.
And today, we’ve taken a massive step forward.
Backed by Google Cloud Platform, we’re officially rolling out Direct Telco Billing for OTT payments across…
India’s OTT story is no longer just about metros. The real revolution is unfolding in Tier-2 and Tier-3 cities — where millions of viewers are hungry for content that speaks their language, culture, and identity.
According to recent reports, over 80% of India’s new internet…
Open your phone, scroll for 30 seconds. Chances are, you’ve just consumed 50+ feet of content—without even blinking.
That’s the power of vertical, short-form video. And India’s OTT industry is waking up to its explosive potential.
A recent Redseer Consulting report pegged…
Over the last decade, e-commerce has transformed dramatically. Brands that once relied on marketplaces like Amazon or Flipkart alone are now thriving independently with their own D2C websites by following a multi channel strategy
Take Mamaearth, BoAt, or Lenskart — they…
In a world dominated by Bollywood blockbusters and global franchises, something unexpected is happening — local, relatable, regional stories are winning.
Take Amazon Prime Video’s Panchayat for example.
No big stars. No over-the-top production.
Just grounded storytelling set in…
The numbers are out. And they’re massive. According to Chrome OTT’s Annual Streaming Report (Apr 2024–Mar 2025), India’s OTT industry generated ₹37,940.4 crore — a clear sign that we’re not watching a trend…
We’re witnessing a digital entertainment revolution.
🚀 OTT Is Not…
Think a rich CEO, a fake marriage, a murder twist—and 45 snackable episodes that hook you before your chai goes cold.
Welcome to India’s micro-drama boom, where content is short, vertical, emotionally explosive—and business is booming.
According to industry leaders and recent…
🎥 Large OTT Platforms like Netflix are Now Judging Content by Box Office. That’s a Problem — And a Massive Opportunity.
A few years ago, OTT platforms were the safe haven for creative risk-takers — where bold stories, new voices, and niche genres could thrive.
Not anymore.…
We’ve officially entered the age of vertical storytelling—and it’s rewriting the rules of entertainment.
Gone are the days when audiences waited for 60-minute episodes or long theatrical releases.
Today, they’re hooked on 2-minute dramas watched between coffee breaks and metro…
🙏 This Sawan Shivratri, unlock divine success!
Sign up for the Mogi OTT Solution today and receive Mahadev’s blessings for growth, reach, and prosperity.
🚀 Launch your own OTT platform with ease.
📲 Start your spiritual & business journey together!
📞 WhatsApp/Call:…
🎬 From Creative Freedom to Box Office Filters: Are OTT Platforms Losing Their Soul?
Remember when OTT was a playground for bold ideas, regional stories, and unheard voices?
Today, that playground is turning into a box office battleground.
👉 “Rs. 100 crore satellite deals are…
YouTube is once again tightening its monetization policies—this time, with a sharper focus on originality and authenticity.
Starting July 15, 2025, creators must adhere to stricter guidelines if they wish to stay monetized under the YouTube Partner Program. The platform’s latest…
In 2025, we’re not watching TV anymore. We’re scrolling through stories.
What used to be 30-minute episodes on a flat screen has now become 2-minute micro-dramas in vertical format — made for your phone, not your living room.
And guess what?
We’re hooked.
🎬 Vertical dramas…
Patients are increasingly going to YouTube to know more about their health condition.
Healthcare & wellness content is the 4th most popular genre on social media as per E&Y's report.
However, online data sources may often be biased, dubious or inaccurate
This is a brilliant…
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