Meet Vello, the new platform that connects vets and pet owners. Vello optimizes communication and engagement, leading to happier pet parents and healthier pets. Congratulations, IDEXX—creating this name and visual ID was a pleasure!
#naming#branding#logocatchwordbranding.com/portfolio/idex…
Happy Pride Month!
Ever wondered how the month, and the movement, got its proud name? The term goes back to Stonewall in 1969, and multiple LGBTQ rights leaders popularized it over the years, but no definitive etymology.
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Today is the day! Catchword is officially 25 years old!
Thank you to our clients and partners and to all the great folks who've been part of the team.
Now, let's go pop some champagne 🍾
#CW25#TGIF
On the eve of our 25th anniversary, our principals reflect on the journey. A lot has changed in naming, and at Catchword, but our dedication to developing brands that help our clients engage their audiences is as strong as ever.
#CW25#naming#brandingmedium.com/@catchword/wha…
Have to say, 1998 is a pretty good vintage.
Catchword brands have been making a mark since then, and are in good company with these companies that share our birthyear:
Google
PayPal
Tencent
Lululemon
Sony Pictures
#CW25#naming#branding
Distrust in institutions is at an historic high, even though brands are trying harder than ever to lean into “authenticity.”
Are you really who you say you are?
You have to walk the walk every day to gain customer trust.
#CW25#naming#branding#trust
We asked #ChatGPT to write a #CW25 tweet:
"Congratulations to @Catchword on 25 years of exceptional naming and branding! Your creativity and expertise have helped countless businesses stand out and succeed. Here's to many more years of innovation!"
Um you're hired 🙃
Naming has become exponentially tougher over the past 25 years.
A global brand name must be engaging & sticky—and not already in use in your trademark class, which get more crowded every year.
1998: 2 million trademark applications worldwide
2021: 18m
#CW25#naming#branding
There's no one path to becoming a namer. Previous jobs our team's held include but aren't limited to
English teacher, journalist, documentarian, tile salesperson, bilingual-journal editor, revenue analyst, rafting guide & ice cream scooper
#CW25#namingow.ly/Zauw50NPHnM
15 years ago, a Facebook cofounder & a Google star created a tool to make team productivity easier so we can focus on our real work, our real purpose. They tapped Catchword to name it
Asana = yoga pose = balance, flow, clarity
#CW25#naming#brandingow.ly/Zh7z50NULYM
The first person to reply with the correct response wins some Catchword merch!
In honor of #NationalPoetryMonth
Q: Which famous poet, who once conjured an image of a tongue so strong it could burst a grape, died at age 25?
#CW25#poetry#naming#branding
The -ly fad began in the late aughts—cuz adverbs sound active, right? It gained steam in the teens as startups discovered the .ly ccTLD (LY = Libya). The trend flattened when Libya’s civil war disrupted registration and we all tired of the copycats
#CW25#branding#naming
Naming trends have an expiration date by their very nature (familiarity breeds contempt etc), but these styles needed to go from the getgo
Total disemvoweling: Nwplyng
C->Q: Qustodian
Randomly altered spelling: Fiverr
Wonder why? Ask in the comments
#CW25#naming#branding
Catchword Partner Mark Skoultchi on clients:
"We love all our clients (eh-hem, they do pay the bills), but we hold a special place in our hearts for execs with open minds, creative spirits and positive energy.
Shout out to all of you, and you know who you are!"
#CW25#naming
This little startup we named in 2000 became the premier provider of protection & warranty services for phones, electronics and appliances (named a top 100 website in 2010 by PC Magazine) and it's still going strong as a division of Allstate
#CW25#squaretrade#naming#branding
The person with the best response (based entirely on our personal opinions) will win some Catchword merch!
Q: It was recently announced that the European Space Agency wants to give the moon its own time zone. What should it be called?
#CW25#naming#branding#moon
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