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"A fit body, a calm mind, a house full of love. These things cannot be bought - they must be earned." - @naval
"Either create wealth or a passive income, or become a monk, or do what you love more than money. What remains is taming the mind and the body, seeking truth, creating love and art. The world has nothing to offer you. And you are free." - @naval
"If you want to make the wrong decision, ask everyone." - @naval
"Three things in life - your health, your mission, and the people you love. That's it." - @naval
"Value your time. It is all you have. It’s more important than your money. It’s more important than your friends. It is more important than anything. Your time is all you have. Do not waste your time." - @naval
"Three things in life - your health, your mission, and the people you love. That's it." - @naval
"Spend your time in the company of geniuses, sages, children, and books." - @naval
"If you aren’t willing to be mocked, you’ll never be able to lead." - @naval
"Find a relationship where you, naturally being you, makes the other person happy. And the other person, naturally being the other person, makes you happy." - @naval
"Doctors won’t make you healthy. Nutritionists won’t make you slim. Teachers won’t make you smart. Gurus won’t make you calm. Mentors won’t make you rich. Trainers won’t make you fit. Ultimately, you have to take responsibility. Save yourself." - @naval
"If you want to make the wrong decision, ask everyone." - @naval
"Imagine how effective you would be if you weren’t anxious all the time." - @naval
"The more seriously you take yourself, the unhappier you’re going to be." - @naval
"If you can’t be happy with a coffee, you won’t be happy with a yacht." - @naval
"If you want to make the maximum amount of money possible, if you want to get rich over your life in a deterministically predictable way, stay on the bleeding edge of trends and study technology, design, and art—become really good at something." - @naval
"Value your time. It is all you have. It’s more important than your money. It’s more important than your friends. It is more important than anything. Your time is all you have. Do not waste your time." - @naval
"The hardest thing is not doing what you want - it's knowing what you want." - @naval
"A fit body, a calm mind, a house full of love. These things cannot be bought - they must be earned." - @naval
"If you're going to pick 3 cards in the hand you're dealt, take intelligence, drive, and most importantly, emotional self-discipline." - @naval
"The more neatly you fit into society, the less free you actually are." - @naval
Ankur Warikoo @warikoo
595K Followers 118 Following Entrepreneur | Teacher | Content Creator I Author | Speaker | Check my latest book out MAKE EPIC MONEY 👇🏻👇🏻👇🏻David Perell @david_perell
435K Followers 785 Following "The Writing Guy" | Jesus-Follower | I tweet about writing and creativity | My writing school: https://t.co/bzeQ7VVyS0 | My writing: https://t.co/SOE9HtxXdiRanveer Allahbadia @BeerBicepsGuy
571K Followers 638 Following Social Media Entrepreneur - BeerBiceps & @MonkEtweets. • Video content creator. Writer. • Tweets about Growth, Health and general Self-Improvement.Viraj Sheth @viraj_sheth
217K Followers 1K Following Co-founder @MonkEtweets. All things new media, influencer marketing, creator economy, startups. Forbes 30U30 Asia.Prakhar Gupta @prvkhvr
74K Followers 892 Following I write here to clear my mind. @columbia. wrote a book, writing my second. famous for making deep stuff cool on Youtube. Buy Dont Shut Up 👇🏽Sikandar @VinamreKasanaa
22K Followers 389 Following Writing, speaking, and everything else that has zero consequences | 800K subs on my podcast | Cocktails, hip flexor stretches, and crude languageGeorge Mack @george__mack
287K Followers 942 Following The best ideas I think or find. Get the best ideas, essays and videos I've collected here: https://t.co/q33ixsFPbqRahul Mathur @Rahul_J_Mathur
84K Followers 2K Following Now: On a short break || Prev: Founder @VerakInsurance (acq. by ID) || Kindly DM on https://t.co/OWyPJw7Phs || Views are my ownpj @BeingPractical
112K Followers 538 Following eternal entrepreneur. product geek - i build & break products. tea addict. building @RaiseTheBarHQ. customer service at @DhanHQWisdom Theory @wisdom_theory
50K Followers 100 Following Think better. Mental models, decision making, and worldly wisdom. https://t.co/HrDqS2wpwRKpaxs @Kpaxs
79K Followers 1K Following Curator of big ideas💡, mental models⚡and brain bugs🐛 to help you think smarter 🧠. Subscribe to my newsletter for more: https://t.co/0wBmA6jUukEric Jorgenson 📚 �.. @EricJorgenson
64K Followers 2K Following CEO @Scribemediaco. Wrote two books: Almanack of Naval, Anthology of Balaji. I invest in obsessive geniuses building utopian technologies.amul.exe @amuldotexe
25K Followers 3K Following notes to self | ex: flipkart, electronic arts (EA), gojek | take everyone lightly, especially yourself |Ayush Shukla @ayushshukl99
11K Followers 1K Following Founder @FinnetMedia Everything Influencers & Content Obsessed with Building, Growing & NetworkingGaneshprasad @Ganeshprasad999
32K Followers 119 Following Just a good storyteller with a passion for education. Teacher /Youtuber. Building a dream business school to teach India 🇮🇳 what schools and colleges don't!PapaOcus @Papaocus
18K Followers 459 Following Co-founder @AevyTv | Content-Obsessed | Biz: [email protected]Harsh Upadhyay @upadhyay_harsh1
32K Followers 3K Following @Entrackr | Startup | Infomaniac | #Fintrackr | #Snippets | Follow @thekredibleWENYING LIN @lin_wenyin65375
1 Followers 8 FollowingЭрлан Жапар.. @EZaparov
1 Followers 3 FollowingVamsi Karapala @VKarapala48648
1 Followers 8 FollowingTech @LeTechGuru
0 Followers 9 Followingps @print_scanf
0 Followers 306 Following𝓚𝓪𝓻𝓽𝓱�.. @imkarthikps
4 Followers 12 FollowingI ris Xi on g @IrisXiong1121
0 Followers 3 FollowingGenee @GeneeLee0726
0 Followers 61 Followingjack @jacklham
478 Followers 1K Following Aspring Full-stack Software Engineer | C18 | @alx_africa @holbertonschool | @cs50x @Ainshams_Univ | Computer and Information Sciences.Olagunju Ameenah feyi.. @Ameenah_Ajoke
0 Followers 125 Following Muslimah 🧕🧕🧕 Positivity 🤌🤌🤌 Strive to be successful in this world 🌍 and hereafter😊😊Donidozet @donidozet
1 Followers 10 FollowingNalin Nishant @NalinNishant
3 Followers 57 FollowingSumit Kumar @WavParticle
0 Followers 13 Followingnotatroll115 @notatroll115
0 Followers 1 Following Fondateur & Président Structure Knine EvolveD Esports;shubham @RajivDubey29649
1 Followers 21 FollowingVatsal shekhar @ShekharVatsal
4 Followers 139 FollowingGrant Kim @kim_grant56229
1 Followers 226 FollowingLeigh Anne Weller @LeighAnneW5
18 Followers 171 FollowingByron - Business Cort.. @KeyOrgSystems
1K Followers 3K Following By day: Business Analyst, Designer & Architect for Small-Mid Sized Businesses By night: Hubbs & Daddy-o By dawn: Triathlete - 🏊🏾♂️ 🚲 🏃🏾♂️Anupam De @DeOnupom
1 Followers 31 Followingcathal.mccarthy @cathaljmccarthy
11 Followers 91 FollowingAlter_Jo #independèn.. @Alter_Jo
1K Followers 5K Following República Catalana ||*|| Never forget: https://t.co/SJD3WeOBLi https://t.co/iG8Cu1qoLp https://t.co/FEw1zQ4VOT Eng de programari. SapiofílcBrave| wealth doctor|.. @bravecopy28
22 Followers 17 Following You will become BRAVE at writing/copywriting and makerting📝🎯🤗 Join me let's grow together😉😇 Nothing for sale🚫Mert Ulusoy @ulusoymertcp
0 Followers 11 FollowingFlorian SJN @FlorianSjn
58 Followers 86 FollowingArvind Kumar @kumararvind
74 Followers 90 Following Architect, Now a a design manager for real estate developer in GurgaonNaval Skywalker @NavalSkywalker
9 Followers 24 FollowingChris Kenealy @ChrisKenea32824
0 Followers 43 FollowingRosalie @Rosalie56227382
1 Followers 31 FollowingPuspita Deb @deb13puspita
19 Followers 158 FollowingParag Kamlapurkar @Kamalapurkar_P
42 Followers 410 Following Value Investor, nature lover, Books, TravelDr. Lksh @012chrysalis
135 Followers 563 Following Pediatrician | Daughter, Mother, wife| Interested in gardening,cooking, travelling |kannadathi| farmer by lineage| Nation first.🇮🇳 |Ronald Espinoza Jr @ronsrealty
225 Followers 745 Following We are always the last to see our dream become a reality. Stay true to the path. See the vision, Live the vision, Be the vision!prem jinta @PremJinta
32 Followers 505 FollowingGeorge Mack @george__mack
287K Followers 942 Following The best ideas I think or find. Get the best ideas, essays and videos I've collected here: https://t.co/q33ixsFPbq10. Berrage Tattoo Parlour Principle: Multi-Dimensional Advertising Job ad for a tattoo parlour required the applicants to fill out the QR code to find the job board for the company. Golden idea from 2010 that earned millions in earned media for a tattoo parlour.
9. Volkswagen - Precision Parking Principle: The 10x idea Think of your new feature -- and then find the 10x absurd metaphor.
8. Nikon - Face Detect Camera Principle: The Aha Moment Turn a boring feature into a benefit by giving them an "Aha moment"
7. JBL headphones Principle: Sensory Hijacking Headphones so good it gives you goosebumps. Goosebumps are like yawning: Seeing someone else's goosebumps gives you goosebumps. Contagious advert.
6. Wilson's Dog Food Principle: The Hand Break Turn Use the hook to create extreme emotion. And then use a hand break turn to make them laugh.
5. Samsung Principle: Stack cognitive biases This ad leans on an iconic moment from history AND creates an enemy (selfies and smartphones) "For portraits. Not selfies"
4. Raid Principle: A picture paints a 1,000 words Hack other interfaces to create an absurd metaphor.
3. Protex Soap Principle: Show the problem, then sell the solution. "The things you touch stay with you" This ad makes your skin crawl -- and crave their soap.
4. Fit4Less Principle: Zig where others zag There's so much brand safety in 2023. Stand out by doing the opposite.
Any ads I should've included? Drop them below and I'll feature the best ones next week.
If you enjoyed this, I put together "How To Make Great Ads". It includes the principles I've learned advising 100+ companies on their marketing. Get it for free here: adprofessor.com
10. BMW Principle: Ride The News Event When the Mercedes CEO retired, BMW made this hilarious tribute commercial to him. Golden Rule: There's always an opportunity to advertise.
9. Coca-Cola Light Principle: The 10x 10x the benefit you are trying to advertise to make the point.
8. McDonalds - "The Real Milkshake" Principle - Leave it to the customer's imagination. "The Real Milkshake"
7. Iceland Drink Driving Ad Principle: The Closed Choice "Choose who will drive you home: Ambulance, Police, Funeral Hearse -- or taxi" It feels like an open question, but you've already given them the answer.
6. Hut Weber Hats Principle: Show The Most Extreme Example If you take the hat from Charlie Chaplin -- you end up with Hitler
5. Apple TV announcing Lionel Messi Principle: The Social Media Billboard This billboard gets thousands of impressions to people in the local Miami area -- but it gets put on social and spreads to millions.