Alex Burmaster @NetNuggets
co-founder of the new venture caytoo, delivering actionable sports marketing insights caytoo.co.uk London Joined February 2009-
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String from @sainsburys = £1 15-year old football sock = £0 Old cricket ball = £0 Tape to fix window = £10 Giving a 10-year old under #CoronavirusLockdown a better chance of being the next @root66 @benstokes38 @MichaelVaughan Priceless @ECB_cricket @skysportscric @TheBarmyArmy
My advice in @WARCEditors on how #sponsors can handle the chaos to the sporting calendar caused by #coronavirus warc.com/newsandopinion… #bestpractice #sportsmarketing...
We know good #sponsorship is way more than a badging exercise these days but for a sector like this, creative #activations are even more important...
We know good #sponsorship is way more than a badging exercise these days but for a sector like this, creative #activations are even more important...
There's no reason why sports rights holders can't generate the same activity with challenger banks as they did with the traditional banks...but they will need to think more creatively about activation.
There's no reason why sports rights holders can't generate the same activity with challenger banks as they did with the traditional banks...but they will need to think more creatively about activation.
Likely to be very insightful for brands thinking of dipping their toe in...
Likely to be very insightful for brands thinking of dipping their toe in...
It's all about increasing the likelihood of getting on a marketing plan before its finalised.
It's all about increasing the likelihood of getting on a marketing plan before its finalised.
"I'd rather poke my eyeballs with pins than waste my time watching women's sport" Makes many like us determined to overcome prejudices facing #womeninsport Proud @caytoouk has paired @BUCSsport & @LEK_Consulting; @DropsCycling & @POCSports; @team_likeagirl & @VistairSystems
Why #sponsorship and fan loyalty has such a big part to play in helping #brands drive differentiation in uber-competitive and somewhat homogeneous sectors. caytoo.co.uk/article/why-sp…
DROPS and @POCSports are perfect partners – both believe in strong performance, safety and are driven to support women’s sport. We are thrilled to have been part of creating this new partnership. #colourtheroad #cycling #sportsponsorship #sportmarketing #womeninsports
DROPS and @POCSports are perfect partners – both believe in strong performance, safety and are driven to support women’s sport. We are thrilled to have been part of creating this new partnership. #colourtheroad #cycling #sportsponsorship #sportmarketing #womeninsports
My seven step guide in @WARCEditors about how to make the most of your #sponsorship #sponsors #Marketing caytoo.co.uk/article/how-to…
My votes go to @Mastercard for original thinking and @DHLRugby for product capability reinforcement 👏👏
My votes go to @Mastercard for original thinking and @DHLRugby for product capability reinforcement 👏👏
Read my favourite #sponsorshipactivation's from the @rugbyworldcup that highlighted #sponsorship best practice in @WARCEditors @emirates @Heineken @LandRover @Mastercard @DHLRugby @SocGen_UK @WorldRugby warc.com/newsandopinion…
Looking forward to speaking about #sponsorship #roi at the largest meeting of sports, business and cultural events: @Host_City #sponsorshipactivation #sportsmarketing #sportsponsorship #events #sports #speaking
🗞During this 12-week period, 710 articles in the UK featured at least one sponsor of #TheHundred 👁 Were seen by around 5.2m people 💷 And delivered an estimated media value of around £116k ❓🏏 Which sponsors got the most exposure? bit.ly/2MJi6Gb
🏏There are 8 @KPSnacks brands sponsoring @ECB_cricket's #TheHundred tournament. ❓Which have had the most media coverage so far and why? 👇 #sport #sponsorship #cricket bit.ly/2MJi6Gb
Congratulations to @GBTaekwondo and @WorldTaekwondo1 and glad to have been official #measurement provider to the hosts of major sports event of the year.
Congratulations to @GBTaekwondo and @WorldTaekwondo1 and glad to have been official #measurement provider to the hosts of major sports event of the year.
“A fantastic opportunity for us to support university sport and to build relationships with BUCS members" @LEK_Consulting on becoming the new #partner of @BUCSsport #Netball and Women’s #TableTennis Programmes 🏐🏓 Connected by @caytoouk bit.ly/2MPyVhp
Now there's a great piece of match-making, congrats @LEK_Consulting @BUCSsport and @caytoouk
Now there's a great piece of match-making, congrats @LEK_Consulting @BUCSsport and @caytoouk
🎉 CLIENT PARTNERSHIP ANNOUNCEMENT! @caytoouk pairs @BUCSsport with @LEK_Consulting - new supporting partner of the Netball and Women’s Table Tennis Programmes 🏐🏓 #marketing #sponsorship #diversity #opportunity #netball #tabletennis bit.ly/2MPyVhp
MARTECH PULSE @MartechP
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Samuel Agini @SamuelAgini
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Despite a 243% sales rise, fully electric cars only had 3.2% of sales. In a highly competitive market with significant barriers to entry, sport sponsorship can engage consumers and increase purchase intent. #sportsmarketing #sportbusiness #sponsorship lnkd.in/dcgSHhP
Congratulations to both @PowerdayPLC and @gbboxing - and honoured to be responsible for getting them into the ring together! 🥊🥂
We are delighted to announce our new partnership with @PowerdayPLC ahead of the Boxing #RoadToTokyo London Qualifiers which start on Saturday! 💪🏼 🎫 Get your tickets here - seetickets.com/tour/boxing-ro… #BeInTheirCorner
Why should #challengerbanks be looking at #sportsmarketing? Fierce competition. Brand awareness and differentiation. Account "primacy". Falling average deposits. This is where rights holders loyal and highly engaged audiences come into play. caytoo.co.uk/article/challe…
Is now the time to consider #cricket #sponsorship? Join our panel event inc. @JMFinnWealth, @surreycricket @WithersLLP @brazilsocial on 18/3 to discuss the answer. caytoo.co.uk/article/why-is…
We all know the drill in #sponsorship sales... You get excited when a brand goes big on an ATL campaign: “they’re spending to get the message out, let’s hit them. Trouble is that’s what hundreds of other companies are thinking. Get ahead of the curve... caytoo.co.uk/article/help-g…
Why #sponsorship and fan loyalty has such a big part to play in helping #brands drive differentiation in uber-competitive and somewhat homogeneous sectors. caytoo.co.uk/article/why-sp…
DROPS and @POCSports are perfect partners – both believe in strong performance, safety and are driven to support women’s sport. We are thrilled to have been part of creating this new partnership. #colourtheroad #cycling #sportsponsorship #sportmarketing #womeninsports
The shape of things to come... On the eve of our 2020 Team & Partner Camp in Tarragona, we are delighted to share the news of our exciting collaboration with POC. #ColourTheRoad dropscycling.com/news/poc-enter…
Which of the #RWC2019 Worldwide Partners received the most #mediacoverage and why? See our article in @WARCEditors. #sponsorshipactivation #sportsmarketing #sportsponsorship #sportsbusiness warc.com/newsandopinion…
🗞During this 12-week period, 710 articles in the UK featured at least one sponsor of #TheHundred 👁 Were seen by around 5.2m people 💷 And delivered an estimated media value of around £116k ❓🏏 Which sponsors got the most exposure? bit.ly/2MJi6Gb
🏏There are 8 @KPSnacks brands sponsoring @ECB_cricket's #TheHundred tournament. ❓Which have had the most media coverage so far and why? 👇 #sport #sponsorship #cricket bit.ly/2MJi6Gb
🏆✨🥋 CONGRATULATIONS to @GBTaekwondo on the success of The World Taekwondo Championships at the 2019 Manchester sports Awards, named Major Sports Event of Year!! 🔎caytoo is proud to have been the official #measurement partner. #KickingForGlory #Taekwondo #Data
Pssst...have you heard? 👂 The World Taekwondo Championships were recognised as the 'Major Sports Event of the Year' at the 2⃣0⃣1⃣9⃣ Manchester Sports Awards! 🏆✨ Read more➡️bit.ly/2N2b3aq #KickingForGlory #Taekwondo
“A fantastic opportunity for us to support university sport and to build relationships with BUCS members" @LEK_Consulting on becoming the new #partner of @BUCSsport #Netball and Women’s #TableTennis Programmes 🏐🏓 Connected by @caytoouk bit.ly/2MPyVhp
🎉 CLIENT PARTNERSHIP ANNOUNCEMENT! @caytoouk pairs @BUCSsport with @LEK_Consulting - new supporting partner of the Netball and Women’s Table Tennis Programmes 🏐🏓 #marketing #sponsorship #diversity #opportunity #netball #tabletennis bit.ly/2MPyVhp
💡 The @F1 British Grand Prix generated the most #socialmedia engagements per day of 7 major competitions this summer (averaging 6 million), followed by the @cricketworldcup and @Wimbledon Discover more insights in our 25-page report - bit.ly/2mpDNjH #sport #marketing
🏟️46 sponsors, 7 major sporting events, 1 summer. 🗣️Who took a top share of voice during a cluttered summer of #sport? Request a free copy of the full 25-page report at [email protected] - bit.ly/2mpDNjH #marketing #data #sponsorship #events
Just three sectors account for 75% of the 20 Rugby World Cup teams’ main sponsors. #Financial services and #telecommunications lead the way with five each. Read more here: bit.ly/2kRstfO #marketing #sponsorship #rwc2019
With the @rugbyworldcup about to kick off in Japan, @NetNuggets crunches the numbers around sponsors and media coverage... #sport #marketing #sportsbusiness #RWC2019 warc.com/newsandopinion…
🏟️Although it might be a record deal, @SoFi still paid far less per attendee than @Allegiant comparing deal values by stadium capacity and regular season games (based on our simple 2-criteria measure). 👉bit.ly/stadiumrights #sportsmarketing #sportsbusiness #sportsponsorship
Summer #sponsorship offer from #ESAmember @caytoouk 20% off caytoo's insight reports subscriptions covering brand sectors and particular sports ow.ly/ryC650vrs1t
Following previous tweet about prevalence of gambling sponsorship, see this fascinating review of sports sponsorship @caytoouk. Interesting to see different sectors preference for sport/gender + huge risk football faces with increased legislation and changing public perception
@sueanstiss It's interesting to see how that compares to cricket and rugby too - just 5 sectors account for 1/2 of all men's and women's team's main sponsors👉bit.ly/2w14OLZ
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