Niceway Code GB @NicewayCodeGB
Have you ever considered the possibility that your Road Safety™ campaign is an ill-considered, vapid, regressive, hegemonic bag of guff? Joined July 2013-
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Where there is an island in the middle of a zebra crossing, wait for people to cross just in case they forget the sad reality that most highway rules exist primarily for the benefit of people in cars, who actually aren’t more important, they’ve simply bought a car. Ah, forget it.
“…but if that seems like too much effort, at least we’ve written your excuse for you.”
Don’t forget: beautiful sunsets make great excuses to get you off a charge of causing death by careless driving when you kill someone by not slowing down when unable to see properly.
Don’t forget: beautiful sunsets make great excuses to get you off a charge of causing death by careless driving when you kill someone by not slowing down when unable to see properly.
I still prefer the original lyrics of Bon Jovi’s “Livin’ On a Prayer”.
Look at this picture. There’s a cyclist in it, but can you see him? No! Of course you can’t! He’s not wearing bright trousers! Imagine how awful you’d feel if you drove straight into him simply because you couldn’t see him? Right! Well, tell everyone what you think about that!
Yeah, I did. And I dont even have headlights. And he’s way further ahead than the stopping distance for the speed limit in that road. And I keep an eye out for people who are legally lit even if they don’t wear a yellow cest. And even people who aren’t legally lit. But I’m weird.
Yeah, I did. And I dont even have headlights. And he’s way further ahead than the stopping distance for the speed limit in that road. And I keep an eye out for people who are legally lit even if they don’t wear a yellow cest. And even people who aren’t legally lit. But I’m weird.
Move south? 😉
An ironically appropriate message for the entire Road Safety™️ industry.
It's #ProjectEdward day: the Europe-wide campaign focusing on the number of deaths on the road. We're expecting it to achieve zero ✊️
I didn't listen (LBC scores higher than an angry wasp on the list of Things I Don't Want To Put In My Ears) but I hope it went like this: "It's a load of inherently impotent hegemonic shit, Nick. Ciao." /walk out of studio Yeah? Good stuff, then. Crack on.
I didn't listen (LBC scores higher than an angry wasp on the list of Things I Don't Want To Put In My Ears) but I hope it went like this: "It's a load of inherently impotent hegemonic shit, Nick. Ciao." /walk out of studio Yeah? Good stuff, then. Crack on.
Parking in a cycle lane is just grand provided you close it off first, because Road Safety™ awareness. Well done the lads.
Promoting Road Safety™ by blocking a cycle lane. Well done the lads.
Ironically, just some images carelessly smashed together. Is there some sort of campaign against visual messaging casualties that I can join?
Ironically, just some images carelessly smashed together. Is there some sort of campaign against visual messaging casualties that I can join?
BACK TO SCHOOL A great time to remind parents to drive in anticipation of children being inevitably carefree, or to make an effort to get the kids to school without even using the ca—no wait hang on a minute I've got this
BACK TO SCHOOL A great time to remind parents to drive in anticipation of children being inevitably carefree, or to make an effort to get the kids to school without even using the ca—no wait hang on a minute I've got this
One way in which we can all help to reduce the risk of road casualties is to simply drive less: consider using online communication rather than travelling to face-to-face meetings, taking public transport when going on a long journey, or finding a more local tapas restaurant.
One way in which we can all help to reduce the risk of road casualties is to simply drive less: consider using online communication rather than travelling to face-to-face meetings, taking public transport when going on a long journey, or finding a more local tapas restaurant.
To play a far greater part in reducing road deaths, just use the phone.
A person wearing helmet and hi-viz, viewed in a wing mirror: Brake's illustration is the very antithesis of safe systems.
A person wearing helmet and hi-viz, viewed in a wing mirror: Brake's illustration is the very antithesis of safe systems.
How virtual reality is helping to allow HGV manufacturers and operators do nothing abou—hang on I've got this let me try again
How virtual reality is helping to allow HGV manufacturers and operators do nothing abou—hang on I've got this let me try again
A new virtual reality film, designed to provide HGV manufacturers with a better understanding of what they need to fix so that their drivers can see, has been lau—no wait I've got this let me try again
A new virtual reality film, designed to provide HGV manufacturers with a better understanding of what they need to fix so that their drivers can see, has been lau—no wait I've got this let me try again
Drive carelessly and quickly at all other times.

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