Bill Parker @Open4Biz

Five ways to make your presentation better via Seth Godin's Blog on marketing, tribes and respect - Make it shorter. No extra points for filling your time. - Be really clear about what it's for. If the presentation works, what ... tinyurl.com/y8w6vlju

We're still clueless about lifetime value via Seth Godin's Blog on marketing, tribes and respect - If an Apple upgrade breaks your phone and you switch to Android, it costs Apple more than $10,000. If you switch supermarkets ... tinyurl.com/yas6h73c

First annual condiment showcase via Seth Godin's Blog on marketing, tribes and respect - Totally off topic, a few condiments most people don't know about that I'm happy to bring to your attention. $5 each will buy you a ... tinyurl.com/y8wddu4f

'Fountain' matters now more than ever via Seth Godin's Blog on marketing, tribes and respect - A hundred years ago, Elsa von Freytag-Loringhoven, the original punk artist, and also a Baroness, created a work of art that caused ... tinyurl.com/yb5wq6md

A catastrophe journal via Seth Godin's Blog on marketing, tribes and respect - Worth a try if you think it might help the way you talk to yourself (which is worse, certainly, than the way anyone else talks to you). Every ... tinyurl.com/ya7e73aw

Shameless vs. shameful via Seth Godin's Blog on marketing, tribes and respect - There aren't many fundamental human emotions, and shame is certainly one of them. Shame is usually caused by a collision between our behavior ... tinyurl.com/y86k99he

“You'll pay a lot but you'll get more than you paid for” via Seth Godin's Blog on marketing, tribes and respect - This has always been a viable position in the marketplace. For freelancers of every kind, it remains the ... tinyurl.com/yb8pdp8p

58 years ago via Seth Godin's Blog on marketing, tribes and respect - The world was a twitch away from total nuclear destruction. White bread was a health food. Diabetes and obesity were relatively rare. The newspaper was the ... tinyurl.com/y9o658r4

But are you doing your work? via Seth Godin's Blog on marketing, tribes and respect - Here's a hint: your work might not be what you think it is. A doctor might think her job is to cure diseases. But in fact, that's not ... tinyurl.com/ydbf6gd9

Cheap shower curtains via Seth Godin's Blog on marketing, tribes and respect - The unskilled cost accountant might suggest you outfit your new hotel with cheap shower curtains. After all, if you save $50 a room and have 200 ... tinyurl.com/y7antgo6

Things that are true are consistent via Seth Godin's Blog on marketing, tribes and respect - If you state that force equals mass times velocity, it shouldn't matter who is measuring the force, or whether it's Tuesday or not. ... tinyurl.com/yc8ueqwp

Glaciers get a bad rap via Seth Godin's Blog on marketing, tribes and respect - We often talk about how slow they are. But the speed isn't the point. The fjord near my house, surrounded by huge cliffs, was formed by a ... tinyurl.com/y7ajwfhf

Throwing and catching via Seth Godin's Blog on marketing, tribes and respect - Seven years ago, I shared a secret about juggling: Throwing is more important than catching. If you're good at throwing, the catching takes care ... tinyurl.com/y9avxla2

Responsibility Day via Seth Godin's Blog on marketing, tribes and respect - Often mis-characterized as a day of independence. What actually matters is what you're going to do with it. It turns out that if you have the ... tinyurl.com/ya9rfkao

The perils of the discard pile via Seth Godin's Blog on marketing, tribes and respect - If you've got a big bowl of pistachios, it's worth avoiding the costly error of putting the shells back into the serving bowl. The more you ... tinyurl.com/ycs9z9kj

Do-ability via Seth Godin's Blog on marketing, tribes and respect - When we were in fifth grade, our options were severely limited. Not so much now. In a world without tests and lowered boundaries (i.e. the world adults like ... tinyurl.com/y8rjjkvn

The thing about propellant via Seth Godin's Blog on marketing, tribes and respect - The paint in the can almost always lasts longer than the aerosol does. The propellant is more difficult to engineer and work with than the ... tinyurl.com/yclv8ub2

Looking for validation via Seth Godin's Blog on marketing, tribes and respect - or perhaps, you're looking to improve. You can't do both at the same time. If it's perfect, you can't make it better. But if you don't make ... tinyurl.com/y7ma4nzv

Where's the king of the ants? via Seth Godin's Blog on marketing, tribes and respect - Of course there isn't one. Ants organize locally. They develop a culture, and that culture gives them the resilience to make them one of the ... tinyurl.com/y93lu6ex

Bad sorts (and the useful ones) via Seth Godin's Blog on marketing, tribes and respect - We sort people all the time. Society prefers easy, useless ones. Sorts like: Skin color. Gender. Disability status. Nationality. Religious ... tinyurl.com/yaxjueuc