Mike Porter @PMCmike
A consultant & author specializing in the document industry and customer communications. Document Production & Mailing - Writing & Business Image Transformation printmailconsultants.com Arlington. TX Joined March 2010-
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Consumers almost always open and read transactional documents, which are inherently personal communications. This makes them an ideal place for targeted promotional or informational messages. Read more 👉 lttr.ai/AiUeI #Mail #MailingSystemsTechnology #InTheTrenches
The fraction of a mailing campaign that is undelivered can cause a lot of lost revenue. Read more 👉 lttr.ai/AiTvI #AddressQuality #Mail #MailingSystemsTechnology
There’s nothing to lose but so much to gain. Lower costs, bigger impact, and unique ways to stand out make for a powerful combination. Start sharing, and see what opportunities arise. Read more 👀▶ lttr.ai/AiTg7 #USPSPromotions #PrintMailServiceProviders #Mail
A more consultative way of selling direct mail plays into the idea that print/mail service providers must distinguish themselves. Read more 👉 lttr.ai/AiR7m #SellingDirectMail #Mail #MailingSystemsTechnology
For real estate developers and investors, address data is a goldmine. Read more 👉 lttr.ai/AiMWG #Mail #MailingSystemsTechnology #InTheTrenches
Is the mail piece relevant or useful to the addressee? If not, drop the data from the mailing file and avoid the production and postage expense. See the article for more cost-saving ideas. Read more 👉 lttr.ai/AiFHW #MailOperations #Mail #MailingSystemsTechnology
Mail service providers see mail primarily as a product, rather than a strategic business communication. Read more 👉 lttr.ai/Ah2mj #MailServiceProviders #Mail #MailingSystemsTechnology
Business rules may control special needs, such as automating the handling of returned mail or processing invoices based on factors such as invoice amount, vendor, or purchasing entity. Read more 👉 lttr.ai/Ahzkq #DigitalMailroom #Mail #MailingSystemsTechnology
Foster connections within the industry and stay informed on current trends to spot new opportunities. Read more 👉 lttr.ai/Ahy5n #CareerSurvival #Mail #MailingSystemsTechnology
Profit-enhancing strategies can ultimately lead to consistent revenue growth, client satisfaction, and heightened industry reputation. Read more 👉 lttr.ai/Ahr6H #PrintMailServiceProviders #Mail #MailingSystemsTechnology
AI might process language quickly, but it misses the nuanced human touch essential for trust-building Read more 👉 lttr.ai/AhnMX #ArtificialIntelligence #Mail #MailingSystemsTechnology
Some events pinpoint moments when direct mail can have an impact, bridging the gap between online engagements and physical interactions. Read more 👉 lttr.ai/AhkQz #Mail #MailingSystemsTechnology #InTheTrenches
Augmented Reality (AR) elements can add an interactive layer, turning a simple piece of mail into an engaging online experience. Read more 👉 lttr.ai/Ahg3e #PostalMail #CommunicationStrategy #PhysicalMail
There’s no strategic advantage in withholding information that could help your customers save money and reach more people. Postal promotions are a hidden gem in today’s digital-heavy world. Talking about them shouldn't be optional. Read more ◆ lttr.ai/Ahguf
Marketers create personalized mail that includes your name, the product you just ordered, or an important date you need to remember.Transactional document designers can use many of the same techniques. lttr.ai/AhUqw #Mail #MailingSystemsTechnology #InTheTrenches
Address management isn’t an exciting and glamorous task, but left unattended, these minor details can be a drag on your organization’s operations. Read more 👉 lttr.ai/AhR93 #AddressQuality #Mail #MailingSystemsTechnology
Sellers cannot merely operate on the assumption that direct mail will yield great results; they ought to show customers how it can lead to the results they aspire to achieve. Read more 👉 lttr.ai/AhR8R #SellingDirectMail #Mail #MailingSystemsTechnology
Integrating address data into a comprehensive market strategy paves the way for increased profits and growth. Read more 👉 lttr.ai/AhRXi #Mail #MailingSystemsTechnology #InTheTrenches
If you improve the ROI of mail, it encourages clients to continue approving mailing projects that keep your crew busy. Read more 👉 lttr.ai/AhHIk #MailOperations #Mail #MailingSystemsTechnology
You wouldn’t ignore a tool that could drive stronger response and better engagement. Postal promotions are out there and ready to help your customers amplify their marketing. It’s time to start the conversation. Read more 👉 lttr.ai/AhBYs #USPSPromotions
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