PRLab | B2B Tech PR Agency @PRLab_Hub
Award winning B2B tech PR firm helping startups & scale-ups inspire & create change with out of the box communication strategies. Based: 🇳🇱🇸🇪🇩🇪🇺🇸🇪🇸 prlab.co Amsterdam, The Netherlands Joined May 2019-
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Most Tech Companies fail at PR because they treat it like marketing or sales. 🚫 PR isn’t about pushing features—it’s about trust, credibility & long-term visibility. 📰 Build relationships, not spam. That’s real Tech PR Strategy. #TechPR #B2BTech #PR #PublicRelations
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How to pitch to journalists? Use an embargo release: research your top outlets, send early exclusive access, then roll out a wider media outreach after the embargo lifts. This technique shows respect, boosts your PR credibility & helps you get coverage #PublicRelations #PR
Media Relations Tip: Journalists are swamped with hundreds of emails daily. To cut through the noise, research is key. Tailor your story; make it stand out to the media professional. Competition is fierce! #MediaRelations #Journalism #PR #PublicRelations
In a PR job interview, don’t list every task you’ve done—talk about outcomes. Did you drive leads, save money, win media? That’s what hiring managers want. Show results, not activity. #PRJobInterview #JobInPR #WorkInPR #PublicRelationsFirm
Stop failing PR job interviews! Candidates who don’t ask questions in PR interviews send a red flag 🚩. Want the job? Ask: “How will my work be measured?” "Do you use OKRs or KPIs?" "How is performance reviewed?" #PR #PublicRelations #Jobs #PRJobs
🎤 Media training tip of the day: When you're asked a tough question, don’t dodge it—bridge it. Pivot back to your message smoothly. ✅ Prepare soundbites ✅ Anticipate tough Qs ✅ Stay on record ✅ Tell stories #MediaTraining #PRTips #CrisisComms #PublicSpeaking
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