Coffee or #tea? The U.S. coffee giant #Starbucks launched the new retail channel “Starbucks Curbside” in #China on Tuesday to compete with other domestic beverage and milk tea companies. Starbucks will prepare #coffee ahead of arrival based on real-time route tracking. #milktea
After the customer places an order on the #Starbucks app, the Chinese navigation company #AutoNavi will calculate the right times for #baristas to deliver the coffee to a designated pick-up point with minute-to-minute route planning and real-time traffic monitoring. #curbside
China is #Starbucks’ second largest market, despite China’s huge market for tea-related beverages with its deep-rooted #teaculture. The new on-the-road retail channel is Starbucks’ way to cope with fierce competition and fast-paced lifestyles in #China. #coffee