Paul “PRC” Risebury-Crisp @PaulPerClick
Performance media old-timer and passionate ppc advocate/internet fidgeter. London Joined March 2013-
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Why am I getting almost entirely racist content in my “For You” feed? This site is trash.
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Do you remember when you joined X? I do! #MyXAnniversary
“Paul has a global influence. Because he’s… Paul.” Some of the best, unsolicited feedback I’ve ever received and from someone I really respect. 🏆
It might sound sad… but starting at 6 tonight, with the office emptying around me, I was able to focus and write a really really good 1st draft of a 2024 digital strategy for our biggest client. Love that rare feeling of being personally hyper-productive.
Advertisers: We will show Paul the EXACT kind of shoe he’d love. He’s a 12-Yr-old girl, right? Me: Clicks link. Instant disappointment that they don’t have an adult men’s 12.5. Wasted budget for them. Target better, people!
#GlamorousNetflix low-key reading brands’ performative allyship. Perfectly shows why “No campaigns about us, without us” is so important #WPPUnite.
When your client buys you 1.2kg of Haribo because they “know you like them”, you have a good client.
Social agency on #CoronationStreet - “Heroic Red Banana”. I feel seen.
Paul “PRC” Risebury-Crisp retweeted
An advertiser explains why they’re pausing their Twitter ads campaigns:
Paul “PRC” Risebury-Crisp retweeted
is he actually *trying* to get rid of advertisers?
This is crazy. He’s flailing.
Now we’re entering the time of year where suppliers wine and dine us more and send us gifts… This year I’d much rather any vendors donate to @TrussellTrust or a similar charity. Things have never been this hard for so many people and excess right now just feels… off.
What a mess. He’s not a genius. He’s not even a good business person. He’s just rich and entitled.
What a mess. He’s not a genius. He’s not even a good business person. He’s just rich and entitled.
Well, that’s my final client requesting to pause #TwitterAds due to brand safety concerns - and this is a high-spending, household name client. Business imploding for Twitter.
Paul “PRC” Risebury-Crisp retweeted
one of those stories in three tweets
With so many UK advertisers pausing activity to “respect the queen”, the only online ads I’m seeing are 100% trash. Equity release. Counterfeit goods. Cash-for-gold/houses/records/cars etc. Grim. It helps nobody.
Dear Ad Targeting, I know I buy a lot of toys but I don’t have any actual kids. Please stop with the back-to-school messages. Also; it’s still fucking JULY. Thanks, Paul
FFS this Pinterest sponsorship on #DragRaceAllStars7!
Why do so many recruiters think that me, an openly gay man, evident even on my LinkedIn profile, would be willing to take a job in Dubai, Singapore or Qatar?! Mind boggling. Check your privilege.
WPP Unite and Wavemaker Unite did an AMAZING job at #PrideInLondon today. Not only did we show our pride on digital billboards and installations around London, but those marching were… it was great. The organisers are heroes!
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