Marketplace Change Tracker (MTrack) @PodeanMTrack

Amazon deepens India finance play with Axio takeover — With the $200 million cash acquisition of Axio, its largest India fintech buy to date, Amazon gains direct lending capability and an NBFC licence. The purchase sets the stage for the ecommerce giant to expand Amazon Pay Later…

🚨 PODEAN EXCLUSIVE 🚨 Amazon Ads Console quietly updates campaign topline view Amazon has updated the top row in Campaigns within Ad Console to reflect the selected date range, making it easier for advertisers to track performance at a glance. The feature isn’t showing across…

Target refines in-store fulfillment strategy amid evolving digital demand — To improve customer in-store experience, Target is pulling back online order fulfillment from certain stores. These stores will concentrate on drive-up and pickup services, while fulfillment shifts to…

Best Buy launches same-day delivery via Uber Eats — Customers can now order electronics, including laptops, chargers, gaming gear, and small appliances, from over 800 Best Buy stores through the Uber Eats app, with both on-demand and scheduled delivery options. Uber One members…

Walmart launches "Collector’s Night" livestream for hobby fans — Walmart has partnered with live-commerce platform TalkShopLive and WeTheHobby to introduce “Collector’s Night,” a Thursday-night livestream on Walmart Live offering exclusive drops, giveaways, and real-time…

Amazon introduces Lens Live for real-time visual search with Rufus AI — Amazon’s Shopping app now includes Lens Live, which lets iOS users scan items in real time and display matching products in a carousel. Its AI assistant Rufus also provides quick product summaries and answers…

Amazon Stores Agency Program expands to UAE and Saudi Arabia — The program now supports qualifying brands in the United Arab Emirates and Saudi Arabia, in addition to the US, Canada, Australia, Europe/UK, Mexico, and Brazil. See to refer your brands today:…

Walmart adds Peacock Premium to Walmart Plus membership perks — Starting September 15, Walmart+ members can now access Peacock Premium at no extra cost, with the option to switch between it and Paramount+ Essentials every 90 days. See full details: thedesk.net/2025/09/walmar……

Walmart invests $260M in El Salvador expansion — Walmart of Mexico and Central America has launched a five-year, USD 260 million investment to open new stores, remodel existing locations, boost logistics and digital capabilities, and advance sustainability efforts. The plan is…

Amazon to end Prime free-shipping sharing — Starting October 1, 2025, Amazon will discontinue its Prime Invitee program, meaning free-shipping benefits can only be shared within the same household. Read more: theverge.com/news/769051/am… #PodeanRetail

Walmart updates price and promotion API for sellers — Sellers no longer need to submit a Comparison Price when setting up new items. A new MSRP field is now available, allowing sellers to provide suggested retail pricing to support strikethrough price displays. Learn more:…

Smart Assistant AI now supports bulk content improvements — Sellers can now use the Smart Assistant AI in Seller Center to enhance content quality for over 50 items at once. This update streamlines catalog management, making it faster and easier to optimize multiple listings…

New Walmart tab added to Seller Center inbox — Sellers can now access a dedicated Walmart tab in their Seller Center inbox to view key updates, including policy changes, feature rollouts, and product launches. This enhancement helps sellers stay informed and act quickly on…

UPS added to Walmart Preferred Carrier options — Walmart Preferred Carrier users can now choose between FedEx and UPS for parcel shipping. Estimated prices for both carriers are provided to help users decide. Shipments can also be dropped off at thousands of UPS retail locations.…

Walmart adds new SEM bidding strategies — Sellers now have two additional bidding options: Target ROAS, which automatically adjusts bids to help meet return-on-ad-spend goals for well-performing campaigns, and Maximize Clicks, which drives more traffic to new or low-visibility…

Amazon updates unsellable inventory policy — As of August 13, 2025, unsellable products default to “return at vendor cost.” Vendors can request disposal instead by contacting their Amazon rep. If no response is given within seven days, products will be disposed of. Learn more:…

Amazon encourages sellers to submit deals for Prime Big Deal Days — To boost sales and visibility, sellers can submit Best Deals (15%+ off, $1,000 fee) or Lightning Deals (20%+ off, $500 fee) by September 12, 2025. Deals with 30%+ off may receive additional merchandising. To…

Walmart enables optimization of Customer Favorite items in Success Hub — Sellers can now view and optimize the most-searched and popular items in their catalog directly within Success Hub, with the ability to make updates on the same page without switching between tools. Learn…

Walmart gives marketplace sellers in-store visibility — A new QR code pilot in a Cypress, Texas store connects shoppers to online-only third-party products via the Walmart app. The initiative bridges in-store traffic with Walmart’s broader digital assortment, offering sellers…

Amazon DSP enables shared frequency capping — Advertisers can now share frequency groups across manager accounts, gaining broader control over reach and frequency. API updates also support cross-account associations with enhanced entity tracking. Learn more:…