PreciseTarget @PreciseTarget

We partner with retail brands and media agencies to improve customer acquisition. We specialize in developing audiences to acquire higher LTV customers. precisetarget.com Bethesda, Maryland Joined September 2016

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PreciseTarget @PreciseTarget

2 years ago

Top 100 Fashion Trends in July These July 2023 fashion trends range from surrealist frog purses to convenience store merchandise collections. trendhunter.com/slideshow/july…

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PreciseTarget @PreciseTarget

2 years ago

"Retailers who are adding targeting audiences to their campaigns are restoring their ad performance." See how we help ⤵

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PreciseTarget @PreciseTarget

2 years ago

According to Dynamic Yield, March 2023’s average order value (AOV) was $130 for desktop buyers in the US. This number falls to $108 for mobile device shoppers and $82 for those shopping via tablet.

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PreciseTarget @PreciseTarget

2 years ago

"We developed an #AI system that can ingest the entire product universe each day and understand the products in the context of the attributes that correspond with consumer tastes." Today, this amounts to 120 million products from thousands of brands and retailers each day! 👇

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PreciseTarget @PreciseTarget

2 years ago

According to Statista figures, more than 263 million American consumers shop online—some 80% of the population—and this number is projected to climb to 291.2 million by 2025. The most popular online shopping categories in the US are fashion, media and electronics.

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PreciseTarget @PreciseTarget

2 years ago

"The #retail world as we know it, it's been disrupted like never before. All the ways you've relied on to reach your customers have been turned upside down. Some already love your products, some will never buy. Most are somewhere in between." So what's missing? Watch 👇

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rob.mcgovern @robmcgovern5

3 years ago

Everything you and your team need to know about restoring your social ad performance. Download our free briefing now.bit.ly/3xJ3BKm

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PreciseTarget @PreciseTarget

3 years ago

During the pandemic, we launched the Retail Record, a fireside chat series with the goal of cultivating meaningful discussions around trending topics in retail. Want to be a part of the next Retail Record? bit.ly/3cLifGA

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PreciseTarget @PreciseTarget

3 years ago

In a changing #retail landscape, how can retailers achieve higher #acquisition and restore their social media performance without increasing their budget? Our CEO, Robert McGovern, breaks it down here: bit.ly/3xJ3BKm

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PreciseTarget @PreciseTarget

3 years ago

The PreciseTarget team is growing! We’re looking for innovative, hardworking all-stars who want to help brands find their highest value customer through data science. Visit the careers section on our website to apply. precisetarget.com/about-us/caree…

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PreciseTarget @PreciseTarget

3 years ago

Our CEO Robert McGovern discusses our taste-based data sets that have successfully improved Facebook advertising performance as well as increased Long Term Value (LTV) customers. Listen to the full briefing to learn how: lnkd.in/eSu_-M8s

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The Tech Tribune @thetechtrib

3 years ago

@HelioCampus @K2Ped @MEB_K2P @qu_pos @righteyeinsight @Gardyners @Quantum_Xchange @PreciseTarget @Mytonomy @AledadeACO Congrats on being featured in our 2022 Best Tech Startups in Bethesda! thetechtribune.com/best-tech-star…

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PreciseTarget @PreciseTarget

4 years ago

A Commerce Department report finds retail sales were reduced by 3.7% in February. Our CEO Robert McGovern discussed how Facebook’s advertising policy might have impacted commerce revenue during a recent industry briefing. Watch now: precisetarget.com/briefing/

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PreciseTarget @PreciseTarget

4 years ago

Following the recent privacy changes, many of our retail clients have been reporting a decline in FB Ad performance. In response, PreciseTarget will be hosting a no-cost, online briefing to share analysis of the issue and how to easily restore performance. lnkd.in/eSu_-M8s

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PreciseTarget @PreciseTarget

4 years ago

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PreciseTarget @PreciseTarget

4 years ago

By scaling Facebook campaigns with the right data, advertising expenses will typically fall 30 to 40%. Learn how PreciseTarget helps brands to craft a more thoughtful approach to Facebook ad optimization. bit.ly/3CIfT4w

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PreciseTarget @PreciseTarget

4 years ago

Marketers, your upgrade is here! Now, you can get access to your best customers instantly. See how AcquisitionAI is providing brands with a data-rich CRM. vimeo.com/670288155

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rob.mcgovern @robmcgovern5

4 years ago

Young fashion consumers are remarkably consistent in exhibiting two behaviors: they purposefully switch brands and they’re incredibly consistent in selecting new brands that are like their previous brand. I share my insights with @wwd. bit.ly/3oAX28a