ProspectPath @ProspectPath

We're helping hundreds of #software vendors find best-fit customers. Prospect Path is a platform for leads, intent data and buyer intelligence. prospectpath.com Newcastle Upon Tyne, England Joined December 2013

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ProspectPath @ProspectPath

2 months ago

Navigating global data privacy laws is tough, but it’s also a growth opportunity. By keeping this map current, your product can automatically adjust its consent prompts, data routing, and retention logic based on each user’s jurisdiction.

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ProspectPath @ProspectPath

3 months ago

CMMS isn’t niche anymore, but most funnels still treat it like a “nice to have.” Same messaging for every industry. No segmentation by pain point. Zero urgency. Your buyers are already comparing options. Show them why you solve their problem better.

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ProspectPath @ProspectPath

3 months ago

Software buyers don’t have time for your 5th follow-up. They want proof that you get their work and actionable insights 𝐧𝐨𝐰. It’s not about “how many touches,” it's “how helpful was the first one?”

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ProspectPath @ProspectPath

4 months ago

Relying on 1-2 lead sources in 2025 is risky. Software vendors are seeing 🚦, conversions, and sales📉. It’s not your offering, it’s the system. We're helping them diversify beyond PPC and SEO with reliable pipelines. If your lead-gen efforts feel outdated, let’s chat.

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ProspectPath @ProspectPath

5 months ago

When should you introduce your software's annual plan? Instead of calendar-based nudges, use behavior-based ones: 📩 “You’ve created your 10th report. Want unlimited?” 📩 “You’ve hit 30 days of consistent usage. Let’s talk scale.” Not everyone is ready to commit on day one.

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ProspectPath @ProspectPath

5 months ago

When your pricing page mentions "flexible pricing," ask yourself one thing: Does the buyer know what that means? If not, it feels like you’re still figuring it out. That erodes trust. Frame flexibility within structure through predictable tiers and customization with limits.

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ProspectPath @ProspectPath

5 months ago

"Let me check with my team” = "I don’t know how to sell this software internally." If you don’t help them build the case, leadership will say no.

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ProspectPath @ProspectPath

6 months ago

Your competitor has more features. You can still win over savvy software buyers. How? ✔️ Faster implementation ✔️ Less training required ✔️ Clear long-term value Make it easy to say yes.

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ProspectPath @ProspectPath

6 months ago

If your enterprise deal goes quiet, here’s why: ❌ Your champion isn’t the decision-maker. ❌ Leadership didn’t prioritize it. ❌ IT raised compliance issues. ❌ Finance didn’t see the ROI. The real sale starts after the demo. Who else needs to hear your pitch?

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ProspectPath @ProspectPath

6 months ago

Your prospects don’t trust you (yet). Here’s how to fix that: ✅ Be seen as an expert, not a salesperson. ✅ Get customers to sell for you (referrals). ✅ Show proof before they ask for it (ROI data, case studies etc.). Trust is the real closing tool. Are you using it?

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ProspectPath @ProspectPath

7 months ago

Are your case studies just sitting on your website? Here’s how to use them. Try: ✅ Turning them into LinkedIn posts. ✅ Using snippets in sales conversations. ✅ Repurposing them into webinars, infographics, or articles. Strong case studies should work across channels.

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ProspectPath @ProspectPath

8 months ago

How much should your prospects see in a free trial? Just enough to solve a problem, not enough to skip the paid plan.

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ProspectPath @ProspectPath

8 months ago

Too much customization = chaos. Too much standardization = unhappy clients. Customizable SaaS doesn’t have to break your system. Modular designs let you adapt to client needs without sacrificing stability.

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ProspectPath @ProspectPath

8 months ago

What do B2B software buyers want in 2025? ✅ Systems that grow with them. ✅ Features that don’t cost $1M to implement. ✅ Roadmaps that don’t scream “upgrade now.” The solution? Modular software. It’s faster, more flexible, and makes users happier.

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ProspectPath @ProspectPath

9 months ago

Selling to large corporations isn’t the same as selling to small businesses. Avoid: 1. Assuming one department speaks for the whole company. 2. Skipping internal champions who can sell for you. 3. Missing opportunities to align your solution with broader company goals.

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ProspectPath @ProspectPath

9 months ago

The migration problem no one talks about Software buyers fear bad data migration more than bugs. Offer a seamless, secure transition that minimizes disruption, and you’ll turn it into a selling point. Clients need assurance before they switch. Is your process up to par?

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ProspectPath @ProspectPath

10 months ago

Long sales cycles = long trust-building opportunities. 🌱 Be sure to: ✔️ Personalize follow-ups. ✔️ Be transparent about pricing/timelines. ✔️ Share useful content. What’s your top strategy for keeping software buyers engaged?

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ProspectPath @ProspectPath

10 months ago

AI tools are boosting efficiency across industries. Finance teams cut manual tasks by 40%, while healthcare saw better patient outcomes. Is your software AI-ready?