Pulsar @PulsarPlatform
Audience Intelligence. pulsarplatform.com London, LA, Singapore, Sydney Joined March 2013-
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This week, we’ll be launching a series exploring what audiences find ‘iconic’✨ First up, sporting competitions. From @F1 to @NBA and @premierleague, which contains the most iconic individuals & moments in the eyes of online communities?🏎️
What would it take for your audience to purposefully go out of their comfort zone? From good value to good values, audiences are rethinking convenience. Join our webinar as we explore: 🤝 How brands can learn from audiences that are willing to compromise 🧊 What it takes for…
✨What’s #iconic today? Today’s audiences can be liberal in their application, with everything from retro tracksuits to decade-old memes labelled 'iconic'. But this also speaks to something more interesting - a democratization of tastemaking - which brands should be aware of…
Tesla was once the pacemaker, popularizing the need for electric vehicles and becoming practically synonymous with the product. But as competition heats up, consumers turn more critical eyes on every aspect of the EV manufacturing process - including the rare materials powering…
Pulsar Power Ups 🍄: Level up your datasets using powerful search queries. There’s a direct correlation between the quality of your social intelligence and the quality of your search queries. Join our next Power Up session to learn how to set up and manage quality search…
We hosted @SarahStylesAU and @ngaire_sc in Melbourne, discussing how research and data fuel stakeholder engagement, measure impact, and set benchmarks for media reporting on women in sports. Stay tuned for more events with @PulsarPlatform on media & audience intelligence.
You're a world famous podcaster, with a massive personal brand, and allegations around your private life are suddenly all over the internet. What do you do? In Andrew Huberman’s case, the answer is: post through it🫸🪨 pulsarplatform.com/blog/2024/how-…
BLUU Seafood, a biotech company that develops salmon products grown from cells, just opened its first pilot plant in Europe 🐟 Big news for pescatarians and vegans alike - but creating the food is only half the battle. Understanding how different communities perceive and consume…
Pulsar Power Ups 🍄: Best Practice on Competitor Analysis Understanding your competitors is essential to achieving long-term success, from identifying opportunities, inspiring new ideas, and unlocking insights to making smarter strategic decisions. But how do you effectively…
Your brand’s reputation is its most valuable asset - but reputation management reaches far further than your own channels. Join us to learn more about: 🛬 Harnessing the power of reputation intelligence in turbulent times 🏈 Tackling crises with nuance through audience…
To celebrate Deanna being named on the @socialintel_lab SI Insider 50 List, we spoke to her about the work she's most proud of: ⭐ pulsarplatform.com/blog/2024/puls…
What’s ‘iconic’ today? It’s a word prevalent across different audiences, used to talk about fashion, gaming and much more besides. This common usage has shifted the meaning of the word and idea - creating a new set of connotations for online communities, which we’ll be…
The biggest issue of our time: sustainability 💚 Listen to the latest Audiences Podcast episode with McCann’s Jess Francis and Oliver Orlik to explore: 🐝 How every job is a sustainability job (yes, even yours!) 🌱 Practical steps brands can take towards addressing greenwashing…
A wave of AI laws and regulation is coming, as states look to balance innovation against safety. The EU led the way with its AI Act, which passed on March 13. How did the public, media and key stakeholders react? What concerns dominated, and how did this touch specific brands?…
Brand rep. Street cred. Trust. It takes years to build but, as Boeing are currently learning, moments to crumble. Join us to explore: 🛬 What the Boeing crisis tells about how crises can embroil other brands 🏈 How audience segmentation helps tackle crises with nuance 🌐 Why…
Coming soon.... @abc3d explores how audiences relate to the biggest issue of our time: sustainability 💚 Keep your eyes peeled for the latest Audiences Podcast episode with McCann's Jess Francis and Oliver Orlik. Can’t wait? Find more episodes on Spotify:…
Boeing, Boeing, Gone How Boeing's ongoing brand reputation crisis unfolded in recent weeks - carrying with it numerous other brands, charges of ‘wokeism’ and ultimately the departure of its CEO 🪂 pulsarplatform.com/blog/2024/boei…
Pulsar Power Ups 🍄: How to write the best queries. Powerful social intelligence starts with a great dataset. And a great dataset starts with an effective query. Join our next power up session to learn how to set up and manage functional search queries, including tips and tricks…
🍓It’s all a bit Pinterest-y Younger generations increasingly use the phrase, as well as Tumblry, to communicate entire vibes & aesthetics. In doing so, they leverage the distinct visual character of the content popular on each platform, which finds its ways into conversations…
🍄 The way audiences talk about psilocybin is changing. As medical communities promote the compound’s mental health benefits, perceptions are shifting. At our recent webinar, Gary Lewandowski from @ConcentricHX told us all about how psilocybin's journey differs to that of CBD…
Matt Navarra (I quit .. @MattNavarra
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You're a world famous podcaster, with a massive personal brand, and allegations around your private life are suddenly all over the internet. What do you do? In Andrew Huberman’s case, the answer is: post through it🫸🪨 pulsarplatform.com/blog/2024/how-…
We hosted @SarahStylesAU and @ngaire_sc in Melbourne, discussing how research and data fuel stakeholder engagement, measure impact, and set benchmarks for media reporting on women in sports. Stay tuned for more events with @PulsarPlatform on media & audience intelligence.
Social Media Research: tools, techniques and outputs. pulsarplatform.com/what-is-social…
Brutal, maybe, but not if I think about being about to take off in a 777 😬 DOH > LGW
Boeing, Boeing, Gone How Boeing's ongoing brand reputation crisis unfolded in recent weeks - carrying with it numerous other brands, charges of ‘wokeism’ and ultimately the departure of its CEO 🪂 pulsarplatform.com/blog/2024/boei…
Here is an overview of press coverage and online conversation sparked by yesterday's #SpringBudget, featuring data from @PulsarPlatform and insight from the @Vuelio political team. 👉bit.ly/4c788rW
What happens when a comms crisis hits another brand entirely, but your reputation is dragged into the fray? Here is how the @AlaskaAir door blowout impacted other brands including @Airbus @Delta @Apple & @Tesla, using data from @PulsarPlatform📊 👉bit.ly/3V5neb2
New @audiencedisco ep is live: The Audience of Electronic Music (UK edition) 😱🎛️🎙️ Over the last 40 years, electronic music has gone from counterculture to mainstream, defining a language, aesthetic and lifestyle with far reaching influences outside music and into domains like…
Are marketing and sustainability compatible? 🤝 Michael from @UMLondon shares insights on how the industry has been left behind
Join @abc3d CEO of @PulsarPlatform & @LeaKaram of @behaveUKon The Audiences Podcast Hear how Snapchat audiences cultivate 'less likes, more love, on a platform that's all about meaningful connection. Spotify: spoti.fi/49uAcnl Apple: apple.co/4bSG0sf
🛒 Discover how broadcast media shapes the narrative of Australia's supermarket debacle. Learn why broadcast monitoring is crucial to uncovering key narratives, media trends, and the impact of broadcast news. 📊bit.ly/3uGIsRU #CostOfLivingCrisis #mediamonitoring
@aaditsh @brandonthezhang While we like to think of virality as a snowball effect, the reality is things go viral because a tiny handful of super influential people post something at the right time. @PulsarPlatform put together a great story on how this works pulsarplatform.com/resources/how-…
This was a fun one to write! Looking forward to doing more entertainment audience blog posts with the Pulsar team, so stay tuned! #entertainment #research
Netflix’s data dump told us a lot about viewing habits. But does popularity equal cultural relevance? pulsarplatform.com/blog/2024/top-…
Hey @Casper, call us back it’s urgent 📞
🧹Reset >>> 🛌 Rotting Self-care trends move toward the ‘doing nothing' lifestyle. First, the 'Sunday Reset' gained popularity in 2023 thanks to the pandemic-driven #CleanTok movement. Today, we see a contrasting self-care trend - bed rotting, where individuals remain in bed…
@PulsarPlatform Looks like someone is into fan data, eh?
When a sponsorship grabs the spotlight, fans start talking. 🎾📷🍝 Check out the chatter around @Barilla backing tennis champ @CocoGauff at @AustralianOpen. See audiences down under embracing the idea of 'pasta as fuel' for elite performance. #AO2024📷 pulsarplatform.com/blog/2023/disr…
First product drop of 2024: Introducing Pulsar SEARCH 📰🚨🗞️
Instant. Intuitive. International. Introducing Pulsar SEARCH. 🔎 A new way to quickly find and discover global news stories. Learn more pulsarplatform.com/blog/2024/intr…
Exploring the EV conversation: Using the powerful integration of Pulsar & Audiense, @PulsarPlatform analyzed audiences discussing Electric Vehicles in the UK, US, and ANZ. Dive into the insights here 👉 bit.ly/3HrAD5g #EVs
📌 [BLOG] @PulsarPlatform and @GivingTuesday present insights into the way people talk about generosity. Explore the data and narratives behind #GivingTuesday 2023. Don't miss out! givingtuesday.org/blog/what-did-…
Every year, we work with @PulsarPlatform to understand how people talk about generosity so that we can grow more of it! Check out our insights below.
What do people talk about on the world's biggest day for generosity? We partnered with @GivingTuesday to learn: 🌍 Who's posting about GivingTuesday 🤲 How audiences spoke about giving in 2023 🌈 What role non-monetary generosity plays in this pulsarplatform.com/blog/2024/givi…