Rafay Saeed Ansari @RafaySAnsari

Marketer. Founder @blogg_inc blogginc.com Joined July 2015

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Rafay Saeed Ansari @RafaySAnsari

10 hours ago

“Content” isn’t a filler. A blog post is a communication piece. A testimonial is a communication piece. A tweet is a communication piece. If it doesn't communicate clearly, it doesn't belong.

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Rafay Saeed Ansari @RafaySAnsari

a day ago

If a communication piece needs 5 rounds of feedback, the system is broken. Start by fixing the brief.

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Rafay Saeed Ansari @RafaySAnsari

2 days ago

Good marketing doesn't oversimplify. It explains clearly, without pretending everything is easy.

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Rafay Saeed Ansari @RafaySAnsari

3 days ago

If your product is complex, don’t oversimplify it on the homepage. Instead, link to deeper explanations.

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Rafay Saeed Ansari @RafaySAnsari

4 days ago

You don’t have to delegate everything. Hold onto the parts you love or that require your judgment. Systemize the rest.

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Rafay Saeed Ansari @RafaySAnsari

5 days ago

If you're not proud to show a communication piece to your most skeptical customer, don’t ship it.

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Rafay Saeed Ansari @RafaySAnsari

6 days ago

Random communication pieces = random results. You need strategic constraints: - a defined audience - a message to reinforce - a clear next step

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Rafay Saeed Ansari @RafaySAnsari

a week ago

Marketing that only works during a trend isn’t strategy. If your communication still makes sense 6 months from now, you're on the right track.

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Rafay Saeed Ansari @RafaySAnsari

a week ago

Your product has a changelog. Why doesn’t your marketing? Track what you’re saying, where you’re saying it, and when it went live. It makes iteration easier.

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Rafay Saeed Ansari @RafaySAnsari

a week ago

Founders who don’t want to “sell” often just need better asynchronous marketing. Teach once. Publish. Let it work quietly in the background.

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Rafay Saeed Ansari @RafaySAnsari

a week ago

You don’t need a calendar to start marketing. You need a clear reason to speak. Frequency can follow but relevance comes first.

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Rafay Saeed Ansari @RafaySAnsari

2 weeks ago

Before you ask someone to write something, make sure they understand: - who you're speaking to - what those people care about - what you want to shift (belief, behavior, or both)

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Rafay Saeed Ansari @RafaySAnsari

2 weeks ago

You can respect your audience and convert them. It’s not a tradeoff. Clarity (not manipulation) is what scales long-term.

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Rafay Saeed Ansari @RafaySAnsari

2 weeks ago

Many first-time founders make the mistake of saying “our tool is for everyone”. But until you commit to someone specific, your messaging stays vague. Specificity is strategic.

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Rafay Saeed Ansari @RafaySAnsari

2 weeks ago

If a communication piece could apply to anyone, it probably speaks to no one. Audience clarity is a first principle, not an afterthought.

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Rafay Saeed Ansari @RafaySAnsari

2 weeks ago

A good feedback system includes: - What’s working - What’s unclear - What needs to change And it’s given on time, every time.

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Rafay Saeed Ansari @RafaySAnsari

2 weeks ago

A blog post can save hours of repetitive explanation. A 2-minute video can reduce support tickets. A good FAQ can prevent 5 bad sales calls. Asynchronous marketing buys back your time.

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Rafay Saeed Ansari @RafaySAnsari

2 weeks ago

A good writer can mimic your voice. A great one understands your context, your priorities, and your customers. That takes a proper handoff, not just a brief.

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Rafay Saeed Ansari @RafaySAnsari

3 weeks ago

When you treat communication pieces like transactions (aka: “just publish something”), your audience starts to feel like one too.

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Rafay Saeed Ansari @RafaySAnsari

3 weeks ago

You don’t need a hundred communication pieces. You need a few that people can actually remember, revisit, and reference. Repetition is part of the strategy.