Right Formula @RightFormula
Award-winning sports marketing consultancy rightformula.com London Joined February 2011-
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Four countries. Four sports. Multiple activations. One team. It was a busy weekend even by Right Formula's standards as our team tirelessly activated for clients at the 152nd Open, the Hungarian GP, the London E-Prix, and the Brickyard 400 in NASCAR. From experiential and…
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A partnership that knows no boundaries: Right Formula x @airwallex. We’re excited to be working with Airwallex, a global leader in the payments sector, to activate its partnership with McLaren Racing. Drawing on our extensive expertise in innovative sports marketing, we’ll be…
At another memorable #SilverstoneGrandPrix, the drivers weren't the only ones operating at 200mph. The Right Formula team were on the ground to ensure, from the ever-popular Pirelli Hot Laps to Hilton's hospitality experiences, our clients' activations went off without a hitch.…
EURO 2024 has arrived, and with competition high among sponsors to drive fan engagement, how can brands create digital campaigns that stand out? Our Senior Digital Manager, Glen Durrant, explains what marketing tactics brands will deploy at EURO 2024. Read the article in…
The 2024 Monaco Grand Prix was full of glamour, celebration and... some incredible slice action 🎾 While most F1 partners focused their efforts on race activation in Monte Carlo, our clients @qatarairways took a different approach to grabbing people's attention: padel.…
It was an honour for Right Formula to co-host the F1 In-Depth panel event in Monaco alongside @F1 and @autosport. Thank you to all panelists and guests for making this a truly memorable evening. #F1 #SportsMarketing
Will sponsors stick or twist on Las Vegas? Ahead of this weekend's Monaco Grand Prix, our CEO, Robin Fenwick, will join a panel of experts to discuss the impact of last year's event in Vegas and what we can expect from brands this year.
When in Miami, do as the Miamians do: stand out. Our Digital team were trackside and behind-the-scenes at the Miami Grand Prix to ensure NEFT Vodka did just that. From the reveal of Visa Cash App RB's special livery to NEFT Vodka-fuelled after parties, 'Raise It Up' was very…
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