Robert | Performance Creative 🎯 | Adacted @RobertPaidAds
$12+ million for our clients | Ecom brands, we will add $50k to your MRR with our full-funnel approach in 3 months, guaranteed | Follow for free tips👇 Adacted.com Get started here → Joined June 2023-
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Sometimes you have to step back from being "creative" and start focusing on being "clear" Simply put, show them what you're selling and why they need it. It's that simple. Facebook will do the rest.
We haven't had a proper Media Buying Debate on Twitter in a while. So here's a Hot take: 🥵 It doesn't matter that much if you have 1-6 ads in your ad set, or 25-50 ads. I often have more than 40 ads in an adset for various single product adsets. AND I routinely launch new…
Here is the right answer. A3 B2 C1. Only one person nailed it. Well done @RobertPaidAds! Here's what happened. We put the "Eye spy" into market and it just ate up spend in every adset it was in.... but... the performance was actually sub par. Profitable, but not great. Meta…
Here is the right answer. A3 B2 C1. Only one person nailed it. Well done @RobertPaidAds! Here's what happened. We put the "Eye spy" into market and it just ate up spend in every adset it was in.... but... the performance was actually sub par. Profitable, but not great. Meta…
If you're into cool theories around why some ads crush 👇👀
If you're into cool theories around why some ads crush 👇👀
Just got a full refund from Meta regarding an overspend issue, where it spent 150% of the daily budget within an hour. This is it... I've peaked Ask me anything
Once you understand FB is a MoF platform, you stop caring about soft metrics as much. And start caring about clarity.
I had a lot of questions from this asking how I am analyzing creative tests using Ads Manager. So I am going to let that secret slip too... Get my Custom Columns Setup I use to easily analyze creative in minutes. Without paying for a third-party tool like Motion. PLUS a demo…
I had a lot of questions from this asking how I am analyzing creative tests using Ads Manager. So I am going to let that secret slip too... Get my Custom Columns Setup I use to easily analyze creative in minutes. Without paying for a third-party tool like Motion. PLUS a demo…
If you're still not following Jess @HireFireTeam, you're missing out on so much fun 🙌
If you're still not following Jess @HireFireTeam, you're missing out on so much fun 🙌
Anyone else seeing FB spend spiking at around 1-3 pm Eastern time? one account spent $160 in an hour, compared to $40-50 another spent $450 in an hour, compared to $120 Not all accounts affected, some some way more than others.
be wary of bulk edits... The ads manager is super glitchy this week. 🚨 I changed 6 learn more buttons to shop now, and it ended up overwriting all 6 individual ads as duplicates of one variation. 🙌Thanks @Meta 🥲
FB ads manager duplication is broken.‼️ 🚨 Be wary, when you duplicate you end up editing the original adset/ad instead. and definitely don't delete anything today... or atleast double check, whether you're actually deleting a duplicate or the original.
Here’s the best, most-ridiculously-stack, should-not-be-free resource ever created on … Ecommerce landing pages ↓ - 100+ examples in Notion - 10 Figma templates - 4.2k words w/ checklists I hope it’s helpful: bit.ly/3vCDDJN
Hot Take: Advantage+ Shopping Campaigns were the best upgrade to meta ads since 2020.
Anyone else seeing random campaigns/Adsets turned off by Meta?
Triplewhale has a built in Post Purchase Survey. but most people are not using it properly. by default the first question is important for attribution. but you can add up to 7 questions in total! Sure it's not as sophisticated as Knocommerce or some other tools out there, but…
There's a billion brand guidelines out there, but most of them are WAY too complicated FOLLOW, LIKE, RT, and comment BRAND and I'll DM you the only brand guideline sheet you'll ever need
Hot take - 7dc1dv is only an issue, if you give FB a reason to start making up numbers. i.e If you purposefully make poor ads that wouldn't even convert with a 1dc optimization, you're forcing facebook to start reporting 1day view purchases. Just this month we turned an account…
Is anyone else feeling that Triplewhale has gotten much worse with tracking purchases? Or has Facebook simply gotten so much better?
Almost all of our account CPMs are up 50-100% compared to January this year... This is higher than the Q4 peak... Is this the "end of financial year surplus budget dump" finally happening?
Ryan Walker @walkrmedia
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7K Followers 420 FollowingThe top spending ad in multiple ad accounts is an ad I made over a year ago. Most creative partners are paid/incentivized based on the quantity of ads they produce. Instead, you should work with and align incentivizes with creative partners that make ads that last.
Never mind our ads, we’re all still in the Learning phase ⚠️
@psmy @mcuban No. The only courses that are worth it and are no over-promising or over-hyped are @andrewfoxwell ones.
Stop panicking about volatile performance! Meta have a new gif in their email signatures.
@heyitsalexP I define an offer as what you're actually getting + terms: Product Price Payment Plan Bonuses Shipping Guarantee This includes everything from a $10k Gucci bag to an infomercial-type 3 easy payments of $39.99 if you buy now.
@Peter_Quadrel But what about when you don’t? Or only sort of do? Or when the market you have “fit” in becomes much more competitive? Product obviously matters. But so do strategy and tactics.
D2C twitter psyops you into thinking audience vs broad matters number of campaigns matter roas goal vs cpa goal matters when all that ever really mattered was having product/offer market fit —marketers lust for contentious virality at the cost of brand owner clarity
@Rich_Muskett @RyeMcKenzie I don't, i launch just video variations, and copy & headline stay the same, as they are low impact compared to the creative so it makes no sense for me to focus on that
@Rich_Muskett @IstvanicMarin Yup. Basically the same thing, but you know, with a whole lot more copy and pasting.
@RobertPaidAds We do usually stick to 3:2:2 as this is how we put together our creative tests when planning. ? But occasionally will step outside of this.
@Rich_Muskett How do you think this has been helping significantly over just launching ads normally in campaigns?
@max_rosewater So i have been coaching founders who are running their own ads. And almost all of them were confused about what their next step was when they had multiple things going on (audience testing, multiple campaigns, etc). As soon as we have simplified it down to one campaign, one…
@Rich_Muskett @max_rosewater as a small business from my point of view point 2 is the big one. The time spent guessing if my campaigns were set up correctly, researching the latest methods and tactics etc was all time taken away from the most important aspect - the creative. set and forget, make another ad
Them: “How would you suggest a B2B brand start using trending content?” Me: “Like this…😅”