Mark Lancaster @SDL_MarkL
Founder of @SDL delivering customer experience management solutions. Love spending time with my family, people that care, running, cycling, horse riding sdl.com Maidenhead, Berkshire, UK Joined May 2010-
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Before the UK takes any military action in #Syria, MPs must have a vote on it, @DavidDavisMP.
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Good article on going against the grain when thought leaders and entrepreneurs are faced with tough decisions: onforb.es/1RacA9h
Dealing with the dark side of #technology: bit.ly/1R6nHA4
Digital is important, but overall #CX across all touchpoints is your brand’s true differentiator: bit.ly/1KI3Qm5
Customer and employee engagements are taken to new heights with #mobile and #cloud technology: onforb.es/1WmxTav
Genuine #CX is delivered by satisfied employees: bit.ly/1NPtBXL
Three actionable elements of leaders that transform their businesses to earn customer-driven growth: onforb.es/1JqIuYD
Utilizing a #mobile #CX strategy offers a perpetual competitive advantage w/ data & insights: bit.ly/1LAKS0K
Create a touchpoint map for customers that accounts for rugged terrain along the customer journey: bit.ly/1FbXmz6
The automotive industry and insurance brands scored the lowest in a new #CX survey. Find out why: bit.ly/1OzmxxB
.@CrispinNieboer talks #CX in the gambling industry & how a data-driven #CX approach benefited @willhillbet: bit.ly/1FMpqDY
At times, it’s OK to bend the rules of customer service if it will result in better #CX: bit.ly/1QgqOUP
Successful digital design puts #CX in the hands of the customer: bit.ly/1VYo7eC
Sustainable #CXM comes from customer-centric companies with their #CEO as the flag bearer: bit.ly/1KbATxL
The 3 things 100 million contact center callers agree on regarding #CX: bit.ly/1PZNp8f
.@Volvo has created #LifePaint for bicycles and #cyclist clothing to increase visibility during cycling: bit.ly/1QrScjm
How one woman intends to turn North England into the UK’s #technology powerhouse: bit.ly/1JSUoOL
Mileage won’t mean much for the world’s first solar-powered sports car: bit.ly/1Uj303P
In 2020 probably 40% consumer goods will be brought online. Make your content richer - more info and images, equals more likely to buy
ASOS set up ASOS.cn 2 years ago with expats. Failed, ended up going to Alibaba (TMall). To be Global, understand local #SDLInnovate
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