STL Marketers @STLMarketers

Where the best marketers in St. Louis get their news, tactics, trends, events, & opportunities! #STLmarketers #STL STLmarketers.com St Louis, MO Joined February 2015

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Alex Cruz @AlexCruz4u

6 months ago

We had an ecommerce leader come to us with hundreds of Pinterest conversions (purchases). They knew something seemed off. Sure enough, when we checked the data, there should have only been a few dozen purchases from Pinterest. Why? Because Pinterest—like many ad…

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Alex Cruz @AlexCruz4u

6 months ago

When your campaigns finally hit that ROAS target you want, it's an amazing feeling. But then you need to scale. Here’s where I see e-commerce brands slip up: 🚨 Not tracking ad spend regularly enough → missing single day anomalies kill performance 🚨 Messy or missing UTMs…

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Alex Cruz @AlexCruz4u

a year ago

If your ecommerce conversion rate is 2.5%, is that good? 📈 We often get questions about what "normal" performance should be. These are valid questions! However, the answer ultimately depends on your industry, price point, and growth strategy. Fortunately, there are many…

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Alex Cruz @AlexCruz4u

a year ago

I wanted to remind an ecommerce leader who wanted to bring all his platform data together something very important... Data from different platforms doesn’t always play well together. The Economist famously said data is the new oil. I disagree. I think everyone has too…

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PenPath @PenPath

2 years ago

📢Important Dates for Universal Analytics! 📢 📆 July 1, 2023 ☑️Universal Analytics stops collecting new visitor data. ☑️You retain Viewer access to historical data and reports, but no Editor access. 📆 December 31, 2023 ☑️Originally, Google set this as the end date ...

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Alex Cruz @AlexCruz4u

2 years ago

If you’re an eCommerce leader in #STL grappling with data or reporting challenges, I’ve prepared a presentation just for you. 📈 Join me this Thursday at COLLUSION on Fintech where I’ll be sharing insights on Proven Ecommerce Revenue-Generating Activities. RSVP here:…

PenPath @PenPath

2 years ago

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Brian @ThreeOnePour

2 years ago

BREAKING: Elon Musk announces $450 billion bid to acquire Anheuser-Busch back from Belgium based AB InBev and relocate the brands corporate headquarters back to St. Louis, MO fortune.com/2023/08/21/elo…

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Alex Cruz @AlexCruz4u

2 years ago

I’ve accepted the fact that whatever Chick-fil-A drive through line I pick will be the slowest.

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Alex Cruz @AlexCruz4u

2 years ago

Data helped me drop 8% body fat and gain 9 lbs of muscle. Here’s how… I took the #75Hard Challenge: 1. I measured calories consumed vs burned 2. I worked out twice a day 3. Measured my body composition daily I looked and felt unbelievably better! Here’s the…

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Alex Cruz @AlexCruz4u

2 years ago

Ecommerce leaders, the deck is stacked against you… You rarely have time to become proficient with your data. Here’s what we’re seeing: Being a true operator takes up most of your time and already requires multiple disciplines. Keeping up with the basics in analytics to…

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Duree Center for Entrepreneurship @dureecenter_lu

7 years ago

#ITENCompany @PenPath enables marketing teams and organizations to lead with #data without having to invest in the large overhead required to build these types of solutions in-house. qoo.ly/w346i

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STL Marketers @STLMarketers

8 years ago

We're excited for this Friday's event! Come say hi at the 54th Annual Saint Louis AMA Marketing Conference! @AMASTL #STLmarketers we have this and many more listed on our events page: bit.ly/stlmktg-events