most meme apps farm engagement.
@yapsterxyz farms belief.
drop a meme → compete → launch a token.
no airdrops. no fluff. just upside loops.
here’s how they made gtm the product — and what you can steal from it: 🧵
(bookmark)
haven’t tweeted in a few days again.
assume I was either:
- deep in client chaos
- writing a banger I’ll never post
- in a Notion rabbit hole
(it was all three)
hi, i’m sam.
- unhinged bd guy @unhashed__
- occasionally @mia_unhashed’s hype guy
- will fix your funnel before I fix my sleep schedule
- growth/marketing brain (but make it fun)
been behind the scenes, now i’m back on the feed.
tag your favorite web3 growth brain -…
We sat down with @mia_unhashed from @unhashed__ behind-the-scenes at the unofficial Solana Ecosystem Summit to talk about L2s, misconceptions around building on Solana and more.
Crypto marketing in 2025:
• Post a prototype video
• Watch CT do free marketing for you
• Get instant product validation
• Decide if it’s worth building
It's never been easier to get PMF, study @RelayProtocol
Everyone talks about rewarding diamond hands.
but
-what about the quick flippers?
-the casual users?
-the alpha seekers?
a 1970s marshmallow experiment taught us why you need all of them.
full breakdown in this week's newsletter
unhashed.kit.com/posts/one-mars…
Paid ads = renting friends
Organic marketing = making real ones
Why chase viral when you can build loyal?
Start small:
-- share what you know
-- be real, not perfect
-- help first, sell later
Because the best products aren't sold, they're discovered. 💡
Be it web2/web3
Friction = The Silent Killer of Conversion
1
Conversion Rate(C) ∝ --------------
Friction (F)
(conversion rate C is inversely proportional to friction F)
Unpopular Opinion: Your project doesn't need a token yet.
Focus on:
- Product-market fit
- Real user adoption
- Community engagement
A token should amplify existing momentum, not create it.
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There is a group of people that believes, web3 gaming has no future.
I DO NOT associate with that group.
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There is a group of people that believes, web3 gaming has no future.
I DO NOT associate with that group.