Title of this Bloomberg article got me thinking - A few stocks offer shareholders perks. Like I remember Crimson Wine Group gave shareholders a discount on their wine. Has an airline tried this with status? People love status, and will do some uneconomic things for it.
Using Delta as an example - I don't know, maybe give 1 MQD per share, assuming the shares have been held for at least a year? Like if you are willing to tie up $1m+ in Delta stock, you get Diamond status. Seems fair? I bet some people would do it. Not me. But somebody.
Is there a strong argument against it, from the perspective of the airline? Like if said (presumably wealthy) individual doesn't already qualify for status, isn't that the sort of customer you would want to win?
@ShortSightedCap Scandinavian Airlines had something like it before they went bankrupt, restructured and got acquired by Air France / KLM. People bought shares for status and kept doing it when the company was hitting 0 to get the perks. Shares stopped trading recently. sasgroup.net/investor-relat…
@ShortSightedCap On the topic of shareholder perks… I heard from older guys in this racket that PMs would hold PLA to party with dust bag Hefner. That’s nightmare blunt rotation for me, but I’m sure Ed would be down to party with shareholders