SimpleDirect @SimpleDirectHQ

Turn your platform into a financing powerhouse. Embedded lending APIs + AI productivity tools for businesses that want to do more with less. getsimpledirect.com wherever you are Joined August 2020

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George Pu @TheGeorgePu

3 weeks ago

My rule: 80% human code, 20% AI code. Anything more and you're building a house of cards. Anything less and you're working too hard.

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George Pu @TheGeorgePu

3 weeks ago

The problem with vibe coding isn't the code quality. It's that you lose your soul in the codebase. You become a passenger in your own product.

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George Pu @TheGeorgePu

3 weeks ago

My main businesses are growing flat, but the other side projects are breaking out. Weekend bonus show about this weird phenomenon:

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'Remote work is the future!' Meanwhile, your startup is dying because: - Decisions take 3x longer - Culture is nonexistent - Your team feels disconnected Remote work is startup suicide. My latest take:

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George Pu @TheGeorgePu

4 weeks ago

Lost our biggest partnership at 8PM Tuesday. Pivoted our entire strategy by Wednesday morning. This is founder reality - not the LinkedIn highlight reel. First episode of my new podcast is live:

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George Pu @TheGeorgePu

a month ago

First @SimpleDirectHQ changelog drops next week. Public updates force faster shipping. Customers get full visibility into our progress. No hiding behind 'we're working on it.' #buildinpublic

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SimpleDirect @SimpleDirectHQ

a month ago

Success Friday 🌟 Pool contractor, Arizona: 6 months ago: $180K annual Today: $340K (89% increase) "I'm not selling pools. I'm making pool ownership accessible." That's embedded lending 💙

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SimpleDirect @SimpleDirectHQ

a month ago

Week learned: - Texas compliance needed async - Customers want approval probability - Fraud detection can improve without slowing legit users - Simple notifications reduce support burden Every week teaches something new 🧠

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SimpleDirect @SimpleDirectHQ

a month ago

Week shipped: ✅ Enhanced fraud detection ✅ Real-time notifications ✅ Multi-location improvements ✅ API optimizations (756ms) ✅ iOS beta fixes Next: Android beta + pipeline features 🚀

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George Pu @TheGeorgePu

a month ago

Heard the same feedback from contractors for months: 'We're HVAC experts, not financing experts' So we built @SimpleDirectHQ offer experience 2.0 to handle the complexity automatically. Better Experience → More closed deals. Shipped today! #buildinpublic

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SimpleDirect @SimpleDirectHQ

a month ago

API now averaging 756ms ⚡ This week's optimizations: - Async compliance - Better connection pooling - Smarter caching - Parallel lender calls Target: <500ms average

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SimpleDirect @SimpleDirectHQ

a month ago

Customer support gem: "Your financing is so easy, customers think it's fake. Can you make it look more complicated?" 😂 We'll stick with easy, thanks.

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SimpleDirect @SimpleDirectHQ

a month ago

Support call insight: "Can you help follow up with approved customers who haven't scheduled yet?" Us: "That's brilliant. Working on it." Best features come from unexpected requests 💡

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SimpleDirect @SimpleDirectHQ

a month ago

Mid-week numbers: - 847ms avg response - 74% approval rate - 23 new integrations Goal: Ship mobile improvements to beta 📱

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SimpleDirect @SimpleDirectHQ

2 months ago

Why we store customer data 7 years vs required 3: Returning customers (roof → windows → HVAC → pool) Having data = 30 second apps vs 4 minutes Customer convenience > storage costs

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SimpleDirect @SimpleDirectHQ

2 months ago

Customer win: $43K HVAC sale closed because financing made it affordable. Customer went from 'we'll think about it' to 'when can you start?' This is why we build 🔥

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SimpleDirect @SimpleDirectHQ

2 months ago

New: Real-time approval notifications 📱 - Before: Check dashboard for status - After: Instant SMS when decisions made Beta users: 67% less time checking applications Small features, big time savings ⏰

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SimpleDirect @SimpleDirectHQ

2 months ago

Debugging: API 200ms slower in Texas Issue: Texas compliance checks running synchronously Fix: Async validation Result: <900ms statewide ⚡ Performance isn't always infrastructure.

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SimpleDirect @SimpleDirectHQ

2 months ago

Customer request: "Can contractors see which financing has highest approval rates for their area?" Smart idea 🤔 Currently all options shown equally. Success probability could help guide customers better. Investigating 📝

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SimpleDirect @SimpleDirectHQ

2 months ago

Shipping this week: - Multi-location dashboard - Mobile app improvements - Enhanced fraud detection Plus 3 customer-requested features from last week. Building never stops 🚀