socialcontext.ai @SocialcontextAI

socialcontext's AI-driven ad solution identifies high-quality and socially-equitable journalism, enabling programmatic advertisers to meet their DEI objectives. Joined May 2019

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socialcontext.ai @SocialcontextAI

4 years ago

"Socialcontext has a novel approach to help ad buyers identify news stories about social and diversity issues that would usually be over-blocked based on traditional brand safety and suitability methods." -@OSchiffey for @adexchanger adexchanger.com/publishers/see…

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socialcontext.ai @SocialcontextAI

4 years ago

The time for responsible media investment strategies that span the entire web has come! Fund good news on the issues you care about! adexchanger.com/publishers/see…

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socialcontext.ai @SocialcontextAI

4 years ago

When blocklists turn redundant & discriminatory: "Publishers in the LGBTQ community are often penalized because their content commonly includes words such as 'lesbian' or 'transgender' that advertisers reflexively add to their blocklists." @OSchiffey adexchanger.com/adexchanger-ta…

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socialcontext.ai @SocialcontextAI

4 years ago

Advertisers: utilize brand safety to directly support causes you care about alongside socially-equitable journalism. "Brands need to voice their values by where their ads are–and, crucially, where they aren't." @ammamarfo adweek.com/brand-marketin…

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socialcontext.ai @SocialcontextAI

4 years ago

Brand safety should be a beneficial advertising tool, but in 2019 alone, publishers lost $3.2 billion to redundant brand safety tech. Why? @Dan__McCarthy morningbrew.com/emerging-tech/…

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socialcontext.ai @SocialcontextAI

4 years ago

Brand safety technology shouldn't harm quality journalism. At the height of Covid, NYT & WSJ coverage on the pandemic was largely demonetized, due to flagged words such as "virus" or "death". @acfou forbes.com/sites/augustin…

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socialcontext.ai @SocialcontextAI

4 years ago

Socialcontext's news algorithms are trained by professors who publish academic studies with the contextual tools they build. Here's Chris Vargo's recent survey of online news and how it affects the agendas of audiences across the political spectrum.