Suburb Slicker @SuburbSlicker

Unreasonably hospitable follower of Jesus. Emer. Mgr., Communicator, Fmr. Firefighter. BBQer trapped in the burbs. Serious about making/eating exceptional BBQ. suburbslickerbbq.blogspot.com Northern Virginia Joined January 2012

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Suburb Slicker @SuburbSlicker

4 years ago

Welcome to Washington, @clairefox5dc! Imagine my surprise, @LokayFOX5, when I turn on ESPN8 and find our newest meteorologist interviewing a winning corgi! #fox5lion

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Suburb Slicker @SuburbSlicker

4 years ago

Hey ! @DelVal! How many quarters are in a football game? @NCAA @NCAADiv @espn @espncollegenews

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Suburb Slicker @SuburbSlicker

4 years ago

Doncha have to wear some kind of helmet if you’re an astronaut? Might mess up Sir @richardbranson ‘s hair for the cameras. #Unity22

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Suburb Slicker @SuburbSlicker

4 years ago

Whoever the CNN “specialist” Rachel is, she’s horrible! But better than @StephenAtHome. #Unity22

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Suburb Slicker @SuburbSlicker

4 years ago

He slipped the surly bonds of earth and touched the face of EGO: @richardbranson. Ashamed that @StephenAtHome is any part of this extended infomercial. #Unity22

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Brad Wolverton @bradwolverton

4 years ago

13/ If you like breakdowns like these: a) RT the first tweet in this thread -- it’ll help more people see this/learn. b) Subscribe to @TheHustle and OPEN IT EVERY MF DAY!!! c) Give me a follow (@bradwolverton). I write about email growth tactics with the occasional wisecrack.

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Brad Wolverton @bradwolverton

4 years ago

12/ In sum, to write great subject lines: - Experiment often - Keep it short - Keep it simple - Help people make $$ - Assertions > questions - News sells - So do solutions - Conflict is overrated - So are explainers - Don’t make people think too hard

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Brad Wolverton @bradwolverton

4 years ago

11/ What *not* to copy. Our email with the lowest open rate had this subject line: “Board games are starting to look a lot like video games” I don’t even know what that means...and a sh*t ton of readers didn’t care either.

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Brad Wolverton @bradwolverton

4 years ago

10/ Another assumption: People love explainers. We wrote at least a dozen subject lines with some variation of “X, explained” Not one cracked the Top 50.

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Brad Wolverton @bradwolverton

4 years ago

9/ Question assumptions. As a journalist, I've always assumed that conflict sells. That’s not always true. 💸 Will Big Tech lose its tax shelters? (#244 most opened email since Aug. 2020) 🍭 Big Candy vs. Cannabis (#182) 💻 The Google Docs pickle (#101)

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Brad Wolverton @bradwolverton

4 years ago

8/ Kinda obvs, but news also sells. Amazon’s next play 🚚 (53% open rate) Apple fires Intel (52%) 📦 Jeff Bezos is stepping down (51%) 🍟 McDonald’s is crushing it (51%) 🙅‍♂️ Zucked (51%)

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Brad Wolverton @bradwolverton

4 years ago

7/ Solutions (and numbers) sell. 📧 Fixing the $650B subscription economy (46% open rate) 🎯 How Target took $9B from competitors (46%) She was kidnapped and locked in a car trunk. Then, she decided to change the car industry. (47%)

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Brad Wolverton @bradwolverton

4 years ago

6/ Assertions are better than questions. Assertion: 🏦 Stripe Treasury is a huge deal (51% open rate) Question: 💸 Will Big Tech lose its tax shelters? (42%)

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Brad Wolverton @bradwolverton

4 years ago

5/ HELP PEOPLE MAKE MONEY. These 3 subject lines all made our Top 20: “How a tiny D2C company hacked its way to $500k/mo in sales” “Why NFTs are suddenly selling for millions of dollars” “We interviewed 20+ vending machine owners. Here's how much they make.”