Daniel Wagner @TechandData
Director Martech at Publicis Media Germany | Occasionally tweeting about Analytics, CRO, Testing, DMPs, conferences, etc. publicismedia.de Düsseldorf, Deutschland Joined April 2017-
Tweets134
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Following737
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😂 we have all been in such projects
For some clients, this will be a solid start and an easy intro to #CRO and #TESTING Just make sure that you know what the actual weak spots of your website are before you try to improve them by applying random tactics 👆
New: The Google Optimize Resource Hub: Educational material about Google Optimize, A/B testing, and personalization, with sections for videos, case studies, and an Ideas section highlighting actionable examples that you can put into practice right away. support.google.com/optimize
Team @PublicisSapient (Publicis Sapient France) working on the @CarrefourFrance @GoogleFR challange at work with Ben Abderrahmen Rami, Cataldo Azzariti, Pallavi Sahoo & Raphaëlle Abitbol #DSH2019 #icom19
The "AHA" Moment - How people realize what to do with Life #realism #motivation #digitalmedia #DigitalMarketing #ContentMarketing #Branding #DigitalMarketing #GrowthHacking #Content #Marketing #SocialMedia #OnlineMarketing #SocialMediaMarketing
DRAFT illustration of the democratization of technology and how it relates to "citizen developer/integrator/analyst" movements and the progression of tech management/operations from discipline experts (IT) to domain experts (marketing) #MarTech
@TechandData Successful companies recognise that “experiences rise above everything else cmo.com/features/artic… #SummitContest
@TechandData You have to work hard to provide memorable customer experiences. adobe.com/uk/enterprise/… #SummitContest
#summitstories A true experience maker ist someone that is able to shape the ways a brand interacts with a consumer by creating moments/experiences that are worth sharing and talking about with friends and relatives.
Creating experiences has a #ROI #AdobeSummit
The downside of traveling with friends is they're like, "OMG WE ARE EATING SO MUCH" and then you have to pretend that you don't normally eat 6 meals a day.
#Google introducing the "Cloud AutoML Vision" Alpha launch.
Great speach on "Google Cloud ML" e.g. #Google #visionapi #AIMasters Alexander Krock
.@zenith's fourth edition of Global Intelligence, Zenith's quarterly magazine about the transformation of media & communications, is live. It includes essential info for marketers seeking to understand AI, blockchain, FMCG, and more. ow.ly/Retl30hcNpv
"The group took a very new, bold approach", Steve King, CEO @PublicisMedia, tells you more about Publicis Spine: bit.ly/2zDo85R
Some #insights about #GACPsummit attendees: Many europeans, #analysts and first-timers with 2-3 connected devices :-)
Having fun at the #GACPSummit in #SanFrancisco @googleanalytics #Analytics #ga360
Hinflug 2 Stunden Verspätung. Rückflug 1 Stunde Verspätung. Flugzeit pro Strecke 55 Minuten. @airberlin Jedes Mal ist etwas... Jedes Mal...

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