TheAdvertisingEffect @TheAdEffect
The psychology of advertising. Available on e book, audio book and book book. Publisher Oxford. Action changes attitude faster than attitude changes action. oup.com.au/ferrier Where Booky Things Are Joined November 2013-
Tweets296
-
Followers613
-
Following2K
-
Likes102
So I just found out that @Uber_Support has passive aggressive chat bots.
Hi everyone you do know you're following a book right? An inanimate object! Well this inanimate object now speaks Mandarin woohoo. Translation by @OxfordAustralia and Jason Wang. Ace.
#BelieveinChange- We're trained to put ourselves in your shoes and help you get to where you want to be @AustPsych youtu.be/yMorOqRUFio
Powerful ad attempts to demystify psychology buff.ly/2m6tXRy #believeinchange @adamferrier @AustPsych
Still gives me a thrill. @OUPAcademic @OxfordAustralia
How brands are changing the (active) world - Part II | #brand #sportsbiz @TheAdEffect themovement.global/#!How-brands-a… themovement.global/#!How-brands-a…
Free tomorrow night? Come and discuss cool @TSOLMELB it promises to be an odd and interesting evening theschooloflife.com/melbourne/shop… @howcroft
How brands are changing the (active) world | @theactiveworld @TheAdEffect #activeworld #eventprofs themovement.global/#!How-brands-a…
How brands are changing the (active) world | theactiveworld #brand #sportsbiz @TheAdEffect themovement.global/#!How-brands-a…
Get 2 for 1 @GrilldBurgers for you and a mate on #MAYEIGHT!! Visit bit.ly/M8Tweet to learn how.
Mate, m8, May8. Catch up with a mate at the footy on Sunday. Because mates catching up is great for mental health. mayeight.com
Movember Foundation and Grill’d encourage men to catch up with a mate on May 8 - bit.ly/1SMhHxZ
Check out the bottom thing here theurbanlist.com/sydney/a-list/… on May 8 by @MovemberAUS @GrilldBurgers and @mmmhotbreakfast #mayeight
@prolifikcom @adamferrier there are cascading factors after motivation (incentives and norms) and for ease too. But is not exact. Cheers
Are you a) in love with advertising b) patient & c) Chinese?? @TheAdEffect is being translated into Mandarin in 2017 @OxfordAustralia Woohoo
Woohoo. Are you a) patient, b) Chinese, c) love advertising? Well @TheAdEffect is being translated into Mandarin in 2017 @OxfordAustralia
Thanks so much for the positive review.
drew inspiration from @TheAdEffect - how to enable a digital ready culture in marketing teams - check it out bit.ly/1NKWqzw

Adam Ferrier @adamferrier
14K Followers 4K Following Consumer psychologist & Founder of THINKERBELL / DOA / space. Author. Sunrise / Gruen / The Project. Family = AAaa.
YouꝎI.advertising�... @YounIAdsAgency
129 Followers 1K Following full-service disruptive ads agency structured uponꝎcreativity, innovationꝎdynamic advertis'g solutions 2 abreast the clients' ads needs in this era of ingenuity
Laleshi @Laleshi144882
40 Followers 512 Following
OutSpoken Voices @voicesOutSpoken
2K Followers 5K Following OutSpoken was born out of the need to meet the ever-changing technological requirements in the world of voice-over.
Emily O' Callaghan⁷... @msemilyoc93
1K Followers 3K Following Irish. Debut Author with #pegauspublishers📖 Who said it would be easy? - 26.10.23 💜 #writersoftwitter #irishauthor #AuthorsOfTwitter #whosaiditwouldbeeasy
abhijit pradhan @abhijit_dan
1K Followers 915 Following Helping others and myself unlock our own Individual/Organisation Superstar Codes as an Executive/Life Coach, Change Mgt, & Business Innovation Designer ! :)
lisa marie @SocialMediaGypC
356 Followers 343 Following Social Media & Marketing Professor Traveling the world under a gypsy guise reading fortunes & futures of businesses while professing the tricks of the trade.
AudioStack @aflorithmic
607 Followers 2K Following Professional audio, voice, sound and music to scale. https://t.co/u5pqxbOgnX is the world's most powerful and scalable audio engine. #generativeai #aiaudio
Lauren Burmaster @LaurenBurmaster
412 Followers 986 Following Integrated Marketing Manager @Meta working on hardware @MetaQuestVR
Abdulaziz Alkhaldi @Abdulaz27963518
0 Followers 7 Following
Marcela Varejão @Marcela_Varejao
139 Followers 3K Following PhD/Postdoc (Italy/Spain): Sociology of Law, History of Ideas, Criminology, Sustainability, Education/Citizenship, Neuroscience Lover, Former Judge. Professor.
Inside John Patrick H... @InsideJPH
41 Followers 208 Following Writing is a mystery, wrapped in an enigma, brushed with egg wash and placed in a gas oven - The whole series is out now! https://t.co/Xy3sNqaKXj
Dave Kaufman @drk36
305 Followers 528 Following Currently: Global Director of Marketing @Oculus 🥽 🚀 Former Lives: @ObamaWhiteHouse / @USDS, @haloneuro, @google, @cornell
Jasveni Kaur @JasveniRs
95 Followers 297 Following UGC NET | @IIMC_India Alumnus | @OfficialPU Alumnus | Former Assistant Professor | Researcher | PR and Corp Comm Enthusiast
Human is Kind @HumanisKind1
88 Followers 516 Following What would you say if you had the chance to speak to a million people? Subscribe to get the chance to send your story to the whole community.
Kate Thompson @votekatet
2K Followers 2K Following Strategist working at the intersect of marketing, media, publishing, psychology, and technology. Group Strategy Director @HGMediaAU, part of the HG group.
Kevin Cook @KevinCo75893675
108 Followers 377 Following Audio Book Narration, Owner of USA TREES,contact at [email protected], author of Marian Apparitions are REAL
AdrienneJadeJ @AdrienneJadeJ
95 Followers 796 Following Living, Loving, Teaching, Meeting Goals, Investing
Jonathon Palmer @JonathonPalmer
606 Followers 1K Following Fan of progress. Proud dad of 3 amazing girls. Views are my own.
𝓨𝓪𝓻𝓸𝓸�... @Yaroosha1
136 Followers 4K Following
Jennie Lenman @jennielenman
581 Followers 2K Following South Aussie Radio Announcer and Journo on 5MU & Power FM Brekky. Arts Enthusiast, comedy & satire lover, succulent propagator, cat photographer. Opinions mine.
msplatinum Bella @MsplatinumB
43 Followers 293 Following Mia💫Platinum🦄💫Bella Entrepreneur Lil Ms Do it All 👸serial Entrepreneur 💅🏾 @veroneeks_ @prettyboujeethingss https://t.co/8qj8GLF4uw
Hanadi @Hanadi52428661
1 Followers 19 Following
Shinescreenprinting @Shinescreenpri1
108 Followers 1K Following We are a company specializing in the production and sales of automatic and semi-automatic plane screen printing machines.
Sprout @sprout_the
100 Followers 436 Following As thought leaders in strategic human research we use game changing approaches and new technologies to contextualise the full human story.
Bobbie rice @Bobbier06406733
3 Followers 36 Following
CoffeeandIdea @CoffeeandIdea
13 Followers 85 Following We are PEOPLE who are passionate about the things we do. Coffee And Idea is created by Media Specialist who have been in Advertising Industry since 1999.
Tippity Tap Writing @TTapWriting
318 Followers 2K Following Always surprised at the sound of doves crying.
Nazran Air Conditioni... @NazranAircon
157 Followers 2K Following
Tom Collins @TomCollins3
2K Followers 6K Following BYU Cougars Fan; Baseball player & fan; Enjoy family fun time; Helping entrepreneurs sell more. I follow way too many sports journalists, LOL
Ron Rhodes @rondavidrhodes
8 Followers 25 Following
Hemvat Pandey @Hemvatpandey
112 Followers 673 Following मस्त मगन, सब को नमन। सोच निराली, पसंद हरियाली।। #प्रभावक #प्रचारक #प्रबंधक #जयहिन्द
Uinta Digital @UintaDigital
29 Followers 74 Following Providing world-class SMB solutions to help our partners enhance their customers. We root for the underdog - lets make it an even playing field. #SEO #Marketing
IS3 Network @IS3Network
661 Followers 2K Following IS3 Network connects and Inspires Individuals, Businesses and Organizations to grow together internationally.
Birmingham Podcast St... @BrumPodStudios
1K Followers 5K Following Podcast and Voiceover Studios | Audio Production | Podcasts | ADR / Voice to Picture | Audio Books | Great Tea & Coffee | Part of @BrumRadio | T: 0121 285 4578
Institute for Choice @i4C_sydney
261 Followers 360 Following Leading research @UniversitySA in understanding human decision-making & choice behaviour for social policy. #Econ #transport #health #environment #Marketing.
Yoshan Bisanka @YoshanBisanka
313 Followers 4K Following YouTube : Yoshan Bisanka I'm a creative director, a graphic designer, a Google Maps contributor, a photographer, an animator and a video editor.
Jewel Savvides @Jewelsavvides
192 Followers 1K Following I used to be a CEO if toddlery now I'm trying to become a personal chef. My niche as a chef is farm to table meals, made to suite any palate!
Masoomiyat @Masoomiyat99
4 Followers 71 Following Abaad Advertising Agency In Saudi Arabia Al Mithnabforhad uddin masum @forhadmasum
119 Followers 749 Following Visual Artist, Graphics Designer, Video Editor & Film Maker
WNF Craft @WnfCraft
306 Followers 2K Following From the very beginning WNF Craft has been striving to satisfy our customers with the best quality products for the most reasonable and affordable price.
Muhammad Talha Imtiaz @MTalhaImtiaz
501 Followers 933 Following Marketing Strategist & Trainer | Founder @ Better Marketing and Management
Stanley Johnson @BrandDNA
7K Followers 5K Following Creative Director and corporate troublemaker. Proudly pricking the pretensions of the internet since forever.
Anthony Albanese @AlboMP
861K Followers 3K Following Building Australia’s future. 🇦🇺 Prime Minister of Australia. Grayndler MP. Authorised by Anthony Albanese, ALP, Canberra.
Malcolm Turnbull @TurnbullMalcolm
948K Followers 2K Following 29th Prime Minister of Australia - 2015 -2018. Retweets not necessarily an endorsement. https://t.co/6fBLhi6ouo
Adam Ferrier @adamferrier
14K Followers 4K Following Consumer psychologist & Founder of THINKERBELL / DOA / space. Author. Sunrise / Gruen / The Project. Family = AAaa.
💧Terry Davoren @TerryDavoren
1K Followers 2K Following Human. Here to connect with those who have a genuine interest in improving #auspol & #ausecon. We can start by normalising the cost of shelter. #MMT #Lostdecade
Dallas Wood @dedubyadubya
568 Followers 952 Following Applied economist applying economics to different applications. Assistant Professor at Western Carolina University. Senior Economist at RTI International.
Zerafina Zara @FortePresence
170 Followers 297 Following Voice & body language coach & keynote speaker for confident & compelling communication. Actual rock star & songwriter @zerafinazara.
Andreas Staub @andi_staub
63K Followers 7K Following #R2025 | Chief Transformation Officer @Raiffeisen_CH #fintech #innovation #behavioraleconomics #insurtech #bigdata #AI @F10_accelerator // IG andistaub
LSE Behavioural @LSEBehavioural
22K Followers 53 Following Behavioural Lab @ London School of Economics. We are: @Matteo_Galizzi @barbarafasolo @Miriam_Tresh Virginia Fedrigo, Nino Nizharadze, Sean Rooney
The Behavioural Insig... @B_I_Team
49K Followers 660 Following A global research and innovation consultancy which uses a deep understanding of human behaviour and evidence-based problem solving to improve people’s lives.
Olivier Oullier | Imp... @oullier
6K Followers 2K Following @inclusivebrains founder | @biotech_dental ExCo | ex @wef ExCo + health head | @yglvoices | ex @emotiv President | #neurotech speaker & author | #DJ4good
Michael Hallsworth @mhallsworth
6K Followers 901 Following New book "The Hypocrisy Trap" out October 2025 https://t.co/kLEM0MNu6D
BehaviouralDesignLab @behdeslab
5K Followers 362 Following Using behavioural science and design to make good ideas happen.
FAIR-The Choice Lab @TheChoiceLab
7K Followers 467 Following FAIR-The Choice Lab is part of a centre of excellence at NHH Norwegian School of Economics working to better understand economic and moral choices.
john kenny @johnxkenny
2K Followers 972 Following
Michelle Ransom-Hughe... @ransomhughes
2K Followers 3K Following https://t.co/iZFhZDRW4b Audio. Stories. Never runs out of questions. she/her
Atrgchar @Atrgchar
81 Followers 347 Following
Emma Watkins/Emma Mem... @EmmaWatkinsfilm
20K Followers 1K Following Sing, dance and sign with my new children’s character - Emma Memma 🧡
Sandra Sully AM 📺�... @Sandra_Sully
117K Followers 9K Following 📺🎙🗞 Journalist Senior Editor @10NewsAU | 🎧 Podcast ShortBlack |🏑 @H1League Board | Former VP @HockeyAustralia | Patron @SpinalCure | @AustVisRes Ambassador
KerryAnn Bartle @KerryAnn_Bartle
719 Followers 2K Following A #colourful #creative with #ideas, #opinions & #experiences in the Hundreds&Thousands.
LH AGENDA @LHAGENDA
19K Followers 2K Following An online community and a stationery brand created to empower the leaders of tomorrow to make their mark on the world. Dream. Define. Do. https://t.co/QHjrb4m90s
Elizabeth Broderick @LizBroderick
23K Followers 1K Following Special-Rapporteur, UN Working Group on Discrimination Against Women and Girls, former Australian Sex Discrimination Comm’er, Founder Male Champions of Change.
Georgie Dent @georgiedent
43K Followers 4K Following CEO @the_parenthood | Contributor @WomensAgenda | #CredibleWomen co-instigator | Author #BreakingBadly | Wrangler of Daughters |
onecrowded @onecrowded
1K Followers 804 Following
NarelleHooper @NarelleHooper
6K Followers 3K Following Non executive director: https://t.co/5vVblI32Nb: Host Purpose of Wealth podcast: https://t.co/EdPiGt1WQO Mwah;IdeaSpies
Reuven Gorsht @reuvengorsht
18K Followers 15K Following Reimagining how Real Estate and Mortgages are closed. Co-founder @getdeeded, Co-founded @movesnap (acq), @harvardHBS and @SAP alum, #fintech #proptech.
Ars Technica @arstechnica
1.2M Followers 1K Following Original news, reviews, analysis of tech trends, and expert advice on the most fundamental aspects of tech.
Ryan Bonnici ⚡️ C... @ryanbonnici
20K Followers 5K Following Growth & Marketing Leader // Ex- @Wellhub @HubSpot @Salesforce @G2dotcom @Microsoft // 26th Most Influential #CMO @forbes // LG(B)TQ // #mentalhealth
Alex Hayes @adnh103
3K Followers 2K Following Principal at Clear Hayes Consulting. Marketing, content, sports, lots of other things too, etc etc etc. [email protected]
Nick Eggleton @NickEggleton
2K Followers 855 Following Marketer/Health Coach/Husband/Dad/Golf/ALAW/🥩 Open-minded, curious & skeptical. Does Not Comply.
NodesPay @nobepay_ai
40K Followers 4K Following Global AI training and development platform, providing a decentralized ecosystem for users to own, access, and build revolutionary AI models.
Russel Howcroft @howcroft
20K Followers 3K Following Broadcaster+Chair, The Jim Stynes Foundation + Chair, Good Ones and The Grid+TV+Books+Founding Partner, Sayers Group
Financial Review @FinancialReview
358K Followers 660 Following For 70 years, The Australian Financial Review has been the authority on business, finance and political news in Australia.
Campaign Asia @CampaignAsia
55K Followers 6K Following The voice of the media, marketing and advertising community in Asia-Pacific.
The Planning Salon @PlanningSalon
2K Followers 453 Following The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. Tweets by @juliancole and @L7H
Julian Cole - Strateg... @juliancole
37K Followers 2K Following 🧠 Daily Advice for Ad Strategists 📁 Teaches Strategy at Strategy Finishing School 📌 Clients: Uber, FB, Snap, Apple
Osher Günsberg @oshergunsberg
37K Followers 2K Following Makes TV & Podcasts. Eats Plants, rides bikes, writes books, occasional keynote delivery.
ReturnOnRelationship @R_onR
177K Followers 154K Following Return on Relationship™... the value accrued by a person or brand due to nurturing a relationship. Relationships ARE the new currency. Honor & invest in them!
Michelle Davies @MichD10
2K Followers 2K Following Big love for travel, music + lake life // SVP Global Sports Marketing, Partnerships + Social Impact @lululemon
Sarah Evans 7️⃣7�... @prsarahevans
99K Followers 36K Following Recently acquired - Partner and Head of PR at Zen Media ▪️ #1 Business and Tech Writer on @Hackernoon ▪️Consumer Tech Expert ▪️ CBS Las Vegas Tech Contributor
Ted Rubin @TedRubin
486K Followers 455K Following 'Life is not about waiting for the storm to pass... it's about learning to dance in the rain' 😊 https://t.co/V6CNV2eN1V https://t.co/LvBXiDlbdP #ThisDadWontQuit
Spin Sucks @SpinSucks
19K Followers 3K Following We have the best and brightest minds in modern communications, and you’re invited! Join the Spin Sucks Community👇 (Tweets by @lkpetrolino & @GiniDietrich)