the BASEics @TheBaseics

Let’s get back to the BASEics! With over 350 foundations to search through, you’re bound to find your BASEic match. 🖐🏿🖐🏾🖐🏽 Powered by @cocoaswatches thebaseics.com California, USA Joined August 2018

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CocoaSwatches @CocoaSwatches

6 years ago

Working on adding some new foundations to @TheBaseics! What are some foundations/brands you wish you could try but haven’t because of shade matching ??

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CocoaSwatches @CocoaSwatches

6 years ago

The new @fentybeauty Hydrating Foundation launches on August 15th! 🖐🏿🤚🏽🤚🏾 Who’s picking this up?? 👀👀 #CocoaSwatches

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CocoaSwatches @CocoaSwatches

6 years ago

This week’s #FoundationFriday features the @EsteeLauder Stay in Place Liquid Foundation! DO WE LOVE?? #CocoaSwatches #theBASEics instagram.com/p/Bytf4OYBRMi/

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We’ve got some #CocoaSwatches people. Check out swatches of the Nubian Family category of the @juviasplace #IamMagic foundation , along with comparison chart powered by @TheBaseics ! (You can use code ‘COCOA’ on launch day to save some $$) instagram.com/p/BxnykjjhGQs/

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CocoaSwatches @CocoaSwatches

6 years ago

Ways to uplift/support black creators for free.99 : - “like”, “thumbs up” , “retweet” their content - Comment on their content - Turn on post notifications for their posts - Comment/Like/etc when you seen brands post them - Interact with their sponsored content

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CocoaSwatches @CocoaSwatches

6 years ago

Ooh ok @BobbiBrown ! They just extended their Skin Longwear Weightless foundation range to include some more in between shades! (Its a bit hard to see the different undertones in natural light so check out my foundation finder - thebaseics.com for more swatches!!)

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CocoaSwatches @CocoaSwatches

6 years ago

#CocoaSwatches of the #FentyBeauty Sun STALKR bronzers! 🙌🏿 😍ATTENTION! the shade they look when swatched with a finger IS NOT how they looks when applied with a brush! (1st pic is unblended and 2nd is blended) instagram.com/p/BwIhrjIBGlv/

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CocoaSwatches @CocoaSwatches

6 years ago

It’s always a good day when you get some @fentybeauty at the door! 😍🙌🏿

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the BASEics @TheBaseics

6 years ago

#UnpopularOpinion 🤷🏿‍♀️ It’s 2019 - it’s time to get creative and figure this out.

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CocoaSwatches @CocoaSwatches

6 years ago

Glass Skin #CocoaTut now on IGTV! >> instagram.com/tv/BwGHSZFBCp1… Unedited footage of the ✨✨✨

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the BASEics @TheBaseics

6 years ago

If you’re looking for a list of great foundations in warmer weather, look no further! Here are my Top 8! Am I missing any?🧐 #theBASEics

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CocoaSwatches @CocoaSwatches

6 years ago

Aight y’all we have another foundation by a black owned, woman owned company! 👏🏿🙌🏿 @huenoir was created by a black chemist who creates formulas specifically for people of color! DO WE LOVE? #CocoaSwatches #HueNoir instagram.com/p/BwDjFOkBlB3/

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CocoaSwatches @CocoaSwatches

6 years ago

Have you tried our foundation finder yet?! 🧐 Head over to theBASEics.com and meet your BASEic match! @TheBaseics #CocoaSwatches #theBASEics #foundationfinder

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the BASEics @TheBaseics

7 years ago

Some people would much rather use powder foundations *OR* to set their liquid foundations. These @COVERGIRL ones from their Full Spectrum line are a great option! Who else prefers powder over liquid or cream? #theBASEics instagram.com/p/BvzfqWuF7Cn/

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CocoaSwatches @CocoaSwatches

7 years ago

#CocoaSwatches of the @Clinique Even Better Makeup foundation! This one is for my normal to dry skin babes who want something for their medium coverage days! Who’s tried this foundation before? DO WE LOVE?? #CocoaSwatches #Clinique

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the BASEics @TheBaseics

7 years ago

. @EsteeLauder Double Wear foundation is one of the few that will keep your base ON LOCK! It comes in a total of 55 shades! Here are the shades that fall in Base 1+2! ( You can find the rest on the Baseics.com)

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the BASEics @TheBaseics

7 years ago

Have you heard of @huenoir? Its a black owned beauty brand that has 25 shades of foundation for deeper skin tones! Who wants to see swatches ?? 🙋🏿‍♀️🙋🏾‍♂️🙋🏽‍♀️ #theBASEics #HueNoir

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the BASEics @TheBaseics

7 years ago

. @Normani looks absolutely STUNNING in this look😍 Her MUA (@grace_pae on IG) used @LancomeUSA Teint Idole in 470 mixed with @LauraMercier smooth finish flawless fluid in Pecan! According to these deets, sis would be BASE 04! Raise your hand if you are her shade twin! 🙋🏿‍♀️🙋🏾‍♂️🙋🏽‍♀️