ThoughtLeaders @Thoughtldrs

We help brands and creators to leverage the power of influencer marketing, analyze trends, and grow their business by making smart backed-by-data decisions. thoughtleaders.io TLV Joined November 2017

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ThoughtLeaders @Thoughtldrs

4 weeks ago

YouTube is rolling out age-estimation tech in the US to better protect teen users 👀 But whenever algorithms, privacy & online safety collide... controversy follows. Details in our latest newsletter: thoughtleaders.io/newsletter?utm… #YouTubeNews #CreatorEconomy #DigitalPrivacy

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ThoughtLeaders @Thoughtldrs

a month ago

Many SaaS marketers still overlook YouTube. But it’s fast becoming a top performance channel. Top verticals include: • Dev content • Productivity • Finance • Tech reviewers • AI/ML So how are SaaS companies winning on YouTube? lnkd.in/gWb_HFhN #SaaSMarketing#YouTube

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ThoughtLeaders @Thoughtldrs

a month ago

A wave of headlines this past week underscores just how far YouTube has come in reshaping the TV industry. Get the full breakdown in our newsletter: thoughtleaders.io/newsletter?utm… #YouTube #CreatorEconomy #StreamingWars #MediaTrends #DigitalVideo #YouTubeNews

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ThoughtLeaders @Thoughtldrs

2 months ago

Top DTC brands are quietly crushing ROI goals — not with Meta, but with YouTube sponsorships.📹 Why it works: ✅ Long-form content builds trust ✅ Views keep rolling in for months ✅ Better CAC, better retention Full breakdown 👉 thoughtleaders.io/blog/how-top-d… #YouTubeMarketing #DTC

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ThoughtLeaders @Thoughtldrs

2 months ago

In this week's newsletter: 🔹 What is EGC and why are brands betting on it? 🔹 TIME drops its first-ever TIME100 Creator List 🔹 How DTC brands are winning with YouTube sponsorships 📩 Read it here: thoughtleaders.io/newsletter?utm… #CreatorEconomy #EGC #TIME100 #YouTubeSponsorships

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ThoughtLeaders @Thoughtldrs

2 months ago

The one and only @SydneyLWatson is going on tour! We’ve worked with Sydney for over five years, and we’re proud to support her live tour — a no-holds-barred experience across the U.S. 🎟️ x1entertainment.com/sydneywatson #CreatorOnTour #YouTube

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ThoughtLeaders @Thoughtldrs

2 months ago

Which creator-led campaign just won the Grand Prix at Cannes Lions? 👉 Vaseline Verified. They leaned into viral TikTok hacks, tested them in a lab, and gave awards to creators who got it right. Check out more winning campaigns:thoughtleaders.io/newsletter?utm…

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ThoughtLeaders @Thoughtldrs

3 months ago

VidCon is back in Anaheim! 🎥 This year marks: • VidCon's first Hall of Fame (Rhett & Link, Tyler Oakley, Grace Helbig) • YouTube’s 20th anniversary • A new owner at the helm We’ll drop a full breakdown next week in our newsletter. Sign up at our site. #VidCon2025

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ThoughtLeaders @Thoughtldrs

3 months ago

This week, we're looking at the creators taking over the Cannes Lions Festival of Creativity. Check out our take on what’s about to go down next week. Sign up for our newsletter on our website. thoughtleaders.io/newsletter?utm… #CannesLions #CreatorEconomy #Creators

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ThoughtLeaders @Thoughtldrs

3 months ago

This week’s newsletter breaks down the Disney vs. YouTube lawsuit. Why is Disney suing over one guy? Who is Justin Connolly? And what does this mean for creators, platforms, and the billion-dollar streaming wars? thoughtleaders.io/newsletter?utm… #StreamingWars #CreatorEconomy #YouTube

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ThoughtLeaders @Thoughtldrs

3 months ago

👀 What do the Oscars, the PGA, and Kevin Hart have in common? YouTube’s bold new ad strategy. This week’s newsletter breaks down how YouTube is pitching cultural moments to woo big-brand advertisers—and why it matters for the creator economy. thoughtleaders.io/newsletter?utm…

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ThoughtLeaders @Thoughtldrs

4 months ago

Who’s winning the creator commerce war in 2025—YouTube or TikTok? TikTok Shop is on track for $17.5B in U.S. sales, but YouTube’s fighting back with AI tools, affiliate hubs & Shopify integrations. Shoppable video is booming. Here’s what it means: thoughtleaders.io/blog/youtube-s…

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ThoughtLeaders @Thoughtldrs

4 months ago

This Week in the Newsletter: The DMs Are Open Direct messages are quickly becoming the next big thing in influencer marketing. Sign up for our email newsletter on our website. #InfluencerMarketing #CreatorEconomy #TikTokMarketing #MicroCommunities #BrandStrategy

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ThoughtLeaders @Thoughtldrs

4 months ago

🚨 YouTube now has 1 billion monthly viewers of podcast content. Not just a video giant—it's the new home for podcasts. Video podcasts are booming, and brands need to catch up fast. Why it matters for creators, marketers & streamers: 👉 thoughtleaders.io/blog/why-youtu… #YouTube #Podcasts

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ThoughtLeaders @Thoughtldrs

4 months ago

📺 TV’s biggest week is here—and YouTube is stealing the spotlight. We break down what the Upfronts are, why they matter, and how YouTube is crashing legacy media’s party. 👀 Who’s winning the ad dollars in 2025? thoughtleaders.io/newsletter?utm… #upfronts #creatoreconomy

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ThoughtLeaders @Thoughtldrs

4 months ago

Creators are now the fastest-growing workforce in the U.S. digital economy. 📈 1.5M full-time creators 📊 7.5x job growth since 2020 🎬 Growing 5x faster than traditional media The creator economy is booming. 👉 iab.com/wp-content/upl…

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ThoughtLeaders @Thoughtldrs

4 months ago

In this week’s newsletter, we dive into the wild story of influencers accused of sparking an election scandal. What happened on TikTok that led to an entire round of a presidential election being canceled? thoughtleaders.io/newsletter?utm…

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ThoughtLeaders @Thoughtldrs

4 months ago

YouTube’s latest trend report dives into the rise of #VirtualCreators—from VTubers to AI influencers like @lilmiquela. These digital personas are reshaping entertainment, marketing, and fandom. Read the full breakdown 👇 thoughtleaders.io/blog/the-rise-… #VirtualCreators #YouTubeTrends

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ThoughtLeaders @Thoughtldrs

4 months ago

YouTube just turned 20 — and got the ultimate birthday gift: crowned the #1 streaming platform in America. 📺 Nielsen’s latest report shows YouTube pulling even further ahead, as TV tries to be YouTube and YouTube tries to be TV. #StreamingWars #YouTube thoughtleaders.io/newsletter?utm…

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ThoughtLeaders @Thoughtldrs

5 months ago

What happens when the FTC takes on one of the most powerful tech companies in the world? 👀 Meta’s antitrust trial just kicked off—and the outcome could shake up the entire social media landscape. thoughtleaders.io/newsletter?utm… #MetaTrial #Instagram #WhatsApp #TechNews #CreatorEconomy