Founder of Yang Sheng Group | Bridging Eastern wisdom & Western marketing for wellness entrepreneurs, SaaS founders & conscious businesses expanding globallytimmysdigitaltoolbox.comJoined March 2025
What do you think of when you hear "content marketing"?
Blogs? Newsletters? Social posts?
If you said "all of the above and more" - you're right.
But here's where most marketers mess up: They create content in silos.
ā Write a blog, publish and that's it
ā Make a video, postā¦
Type of content matters.
We posted daily, consistently for more than a year. Little to nothing happened.
We switched to posting reels daily, consistently for more than a year. Our FB account grew from 1K to 50K. Sales started moving.
We added stories to the mix. Salesā¦
Couple of weeks ago someone asked me to open my DMs on X.
Sounded like a good idea. Didn't realize unknown people get filtered to a separate inbox first.
Just discovered today there's a whole list of great opportunities that have been waiting for me. š
I do tend to reply onā¦
Just read a fascinating study on what content performs in AI chatbots like ChatGPT.
š growth-memo.com/p/what-contentā¦
The findings?
Classic SEO metrics barely matter for AI citations
Content depth (word count + sentence count) beats backlinks
Readability trumps domain authorityā¦
Marketing starts with listening. š
Not talking, not pushing, not pitching. Listening.
To your client š because itās their story, not yours.
To their customers š because without them, no strategy works.
Youāre not the captain of the ship.
Youāre the wind in the sails.
Setting up my Q4 planning with consistency in mind - taking the minimalist approach.
Unsatisfying when making it, but curious about the outcome.
Considering my current year: a yang collapse/burnout that was life-threatening, and since a few days ago, my third child - it callsā¦
Allright
Looking for an AI platform to create multiple influencer avatars that can keep consistency and be realistic enough to make people believe it's an actual person.
Seen some options come by. Give me some juice.
Who can build an influencer army?
#AI#avatarā¦
š Going global with your marketing?
The difference is itās nuance.
⢠Local partnerships beat guesswork. Nobody knows the market better than locals so partners and influencers can unlock trust instantly.
⢠Repurposing is an art, not a copy-paste. Translate ideas, not justā¦
Setting up the new training goals for the last four months of the year.
Whether it's health or wealth
Underlying principles are often the same
Goals - Plan - Execute
And study how you can make the whole journey more effectively
*The Dao of Health and Wealth*
If you want your marketing to work, start by asking yourself the right questions.
Who am I?
What are my values?
Who is my target audience?
What problem am I solving?
What image do I want to create in my prospectās mind?
These questions don't just sharpen your marketingā¦
New project in the making š„
Today a long time business partner and by now friend, called me up.
We've been doing some small scale projects together.
Today he explained his ambition for the coming years.
Translate his successful national business into a global heavy weight.ā¦
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