Tracer @Tracer_AI
Tracer accelerates Brand Success for the world’s most-loved brands. We trace, analyze and mitigate digital brand misuse across Web2 and Web3 channels. tracer.ai Boise, ID Joined May 2012-
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Language nuances create massive noise in brand protection - especially on Chinese platforms where creative keyword variations can generate thousands of irrelevant results. But AI is changing the game, allowing our experts to focus solely on genuine threats instead of sifting…
As enforcement becomes more complex across global marketplaces, brands face not only an increase in counterfeit volume but also potential pushback on IP rights enforcement - creating a perfect storm for brand integrity threats. Join our latest Tracer Talks episode featuring…
AI is transforming brand protection efficiency. Our Flora technology filters out irrelevant content and fair use cases, while Marlin's computer vision detects subtle image manipulations - even those created through generative AI techniques used by counterfeiters to evade…
The US-China tariff war isn't just economic news—it's transforming brand protection. With counterfeit risks surging and pressure mounting on US companies to compromise IP for market access, your brand's security strategy needs immediate attention. Join our latest Tracer Talks as…
Today, we launched the world’s first genAI #brandprotection service: Tracer Protect for ChatGPT. Built with @Snowflake and @dataiku, we actively monitor & analyze #ChatGPT outputs to detect & neutralize a wide array of brand infringing activity by bad actors. Learn more:…
When innovation meets genuine commitment, brand protection becomes more than a service—it becomes a partnership. Tune in to understand more about our #customerfirst approach. tracer.ai/content/tracer…
Tracer is taking innovative insights from internal teams and using software to track threats across every platform. Our goal? A holistic approach to make the digital world safer for everyone. tracer.ai/content/tracer…
Building a #CounterfeitAware culture starts with the whole team. Brand owners can empower their teams to spot risks early. With tools like Tracer AI and a solid IP portfolio, you can trace threats before they escalate. tracer.ai/content/tracer…
Are you launching a new brand protection initiative and looking for guidance to craft a winning strategy? On this episode of Tracer Talks @rick_farnell and Kryskowiak dive into key steps for a successful brand protection approach. Watch Now: tracer.ai/content/tracer…
The results are in: Tracer won two Tech Innovation awards from @theCUBE! 🏆 We’re not just building powerful #AIforGood technology - we’re helping organizations protect their brand integrity across the digital universe and, importantly, their own consumers.…
By eliminating bad actors that divert market traffic, brands like Church & Dwight can experience immediate and substantial improvements in product advertising, click through rates, conversion and sales. tracer.ai/content/tracer…
🏆Tracer just won TWO Tech Innovation CUBEd Awards! ▪️Tracer Flora won Top AI-Enabled Product for Retail and Ecommerce ▪️Our CEO @rick_farnell is a winner in the AI Luminaries category A powerful endorsement of our cutting-edge brand protection. thecube.net/awards
Watch our Tracer Talks episode featuring Tracer CEO Rick Farnell and Jimmy Kryskowiak from Church & Dwight as they explore how cross-departmental collaboration can enhance brand protection and SEO performance. tracer.ai/content/tracer…
Launching a brand into a new country presents significant challenges, especially with counterfeiters diverting web traffic. Tracer provides brands with AI tools to keep their market authentic. talks/tracer-talks-episode-10-elevating-your-brand-protection-strategy
With the combination of AI and Customer Success Experts, Tracer monitors brand’s enforcement metrics and analyzes platform compliance rates to protect billions of consumers worldwide 24/7. Listen to our latest Tracer Talks episode to learn more: tracer.ai/content/tracer…
From Bratz to LOL Surprise, toy brands are prime targets for sophisticated counterfeiting networks. The stakes? Millions in potential lost revenue and consumer safety issues. tracer.ai/content/tracer… #BrandProtection #ToyIndustry #AIforGood #OnlineSafety #CounterfeitPrevention
🎉 Exciting News: We're a 2025 Tech Innovation CUBEd Awards Finalist! 🏆 Thank you @theCUBE for this honor. Learn more: thecube.net/awards
📣 We’re excited to announce the acquisition of Mad Power Technologies, a firm providing #AI & #ML services, to support our European business expansion. With the acquisition, Tracer established a Center of Excellence for AI & Data Science. Read more: bit.ly/3KMVhzI
📣 Appdetex is now Tracer! Today, we announced our rebrand and the launch of our next-generation Tracer Platform, powered by #HumanInTheLoop #AI. Find out how we are helping the world’s most-loved brands accelerate #BrandSuccess. tracer.ai/appdetex-rebra…
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