we started sending plaques to customers who hit SOC 2. not a PDF. not an automated email. real plaques. SOC 2 isn’t a formality. it’s the nights you didn’t sleep. the deal that was on the line. the “why does this feel impossible?” moments. so when you finally get there, it shouldn’t feel like just another notification in your inbox. it should feel like something that lasts. that’s the lens we try to bring to everything we build. not: what’s the minimum someone will accept? but: what actually makes this worth it?