I think most of what I’m doing is proving to myself that I don’t quit.
Hardest part is definitely putting in the work consistently.
Everything else should fall into place right?
Progress is slow and cruel sometimes. But I nearly have something worth showing for all of the behind the scenes, selfless work.
Keep pushing there’ll eventually be a breakthrough.
Been quietly building something that scratches an itch I couldn’t ignore.
The deeper I go, the clearer it gets:
if it helps me, it’ll help others too.
Here’s to just hoping it doesn’t flop like a prime Luis Suarez.
Most people overcomplicate success.
It is hard yes, but don’t make it harder than it is.
It’s not 100 steps ahead, it’s 1 step repeated.
Show up. Stack the days.
That’s the whole game.
Forget fancy funnels.
Forget $5k masterminds.
I’ve booked clients with nothing more than:
– A half-decent offer
– A few cold DMs
– And the balls to hit send
Most people overcomplicate.
Most people never start.
Most people don’t fail online because they’re bad.
They fail because they never actually do.
Reading, planning, watching gurus feels like progress.
But the only thing that counts is hitting publish.
With AI-generated content flooding the market, the most powerful strategy is personal storytelling.
• Set big goals
• Do interesting things
• Share the journey
If AI can do it, you probably shouldn't.
I think the worst thing about being a founder is:
- Zero likes
- Zero replies
- Zero traction
There’s nothing easy about starting off and the easiest thing in the world is to give up.
If this was easy everyone would be at it.
What do you do?
Who’s it for?
Why should I care?
Everything else is just noise. Attract the people you want.
50k followers isn't worth anything to you unless you've got clients amongst them.
Your product can be the best thing since sliced bread —
but if your messaging is bland, it’s just another loaf on the shelf.
Make sure people pick yours.
Most founders write product pages like they’re reading out instructions to build a chest of drawers for their bedroom.
Nobody buys instructions. They buy outcomes.
Stop listing features. Start selling the transformation.
One of the boys were wondering why his dog product on Shopify wasn’t selling.
Then I saw the “before” copy… pure laziness 😂
I logged on for him, I cleaned it up, and suddenly customers started buying.
👉 Copy matters.
Most lads think marketing is about shouting the loudest.
It’s not.
It’s saying the right thing, to the right person, at the right time.
Like chatting up someone at the bar…
Volume won’t save you if your lines are shite.
Most founders don’t need another tool.
They need someone who can:
•Write copy that converts
•Run socials that build authority
•Automate the boring stuff
That’s what I do. Words + systems → growth on autopilot.
DMs open if you want to talk.
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