UX How @UXHow
UX How is UX & Product Design “How To” insights, resources, and blueprints for Design, UX and AI. Former ESPN, Disney & Alaska Airlines design leader. uxhow.com Seattle, WA Joined September 2013-
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""All models are wrong, but some are useful" - en.wikipedia.org/wiki/All_model…
"The companies pulling ahead aren't implementing AI strategies. That’s not the secret. They're rebuilding for intelligence abundance... Most of your organizational structure exists as a proxy for intelligence." - natesnewsletter.substack.com/p/executive-br…
"Adoption is high, but transformation is rare. Only 5% of enterprises have AI tools integrated in workflows at scale and 7 of 9 sectors show no real structural change." - wheresyoured.at/how-to-argue-w…
"The simple benchmark for whether a company is using AI effectively is if they are hiring" - tiktok.com/@loganinthefut…
"Enthusiasts tolerate terrible design. They enjoy complexity. They will forgive inconsistent interfaces, catastrophic errors, and the complete absence of documentation." - jakobnielsenphd.substack.com/p/ai-chasm
"Wireframes, specs, decks – use them only to get to the real thing. If it isn’t running code in a user’s hands, it doesn’t count." - uxforai.com/p/snowball-kil…
“It's no longer only an issue of higher-ups: colleagues are using chatgpt to undermine each other.” - bloodinthemachine.com/p/how-ai-is-ki…
"Most the pilots fail due to executives overestimating the capabilities and underestimating the amount of work involved for it to be successful" - reddit.com/r/technology/c…
"When reviewers believed an engineer had used AI, they rated that engineer’s competence 9% lower on average, despite reviewing identical work... The competence penalty was more than twice as severe for female engineers, who faced a 13% reduction" - hbr.org/2025/08/resear…
"This hesitation may be deterring women from using AI at work, as worries about embracing AI could undermine their credibility or even invite harsher judgement, instead of highlighting their true potential." - fastcompany.com/91352117/women…
“There,” they said. “Done.” Without even reading the output. - bendaviesromano.medium.com/prompting-is-d…
"This is what happens with a billion people using AI collide with a corporate culture notorious for pushing the edges for engagement." - natesnewsletter.substack.com/p/metas-ai-eth…
According to recent research from McKinsey & Co, nearly eight in 10 companies have reported using generative AI, but just as many have reported “no significant bottom-line impact”. nytimes.com/2025/08/13/bus…
“Legally we don’t have the answers yet, but morally, ethically and technically, it’s clearly a different question.” reuters.com/investigates/s…
You can’t think of it like prompting a “model” anymore. You have to think of it like prompting an agent. latent.space/p/gpt-5-review
"Despite thinking they would work 24% quicker, in reality, it took them 19% longer than without AI assistance" leaddev.com/velocity/ai-do…

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