Chris Wirasinha founded Pedestrian.tv as a video magazine in the mid-2000s, building it into a leading media publication for Australian youth before ultimately selling it to Nine Entertainment at a $100 million valuation. Here he talks about accessing a youth audience.
Paris introduced 18mph (30km/h) speed limits last week and boutique running store Distance responded by enlisting runners to break that limit.
They took the images captured by the speed cameras and turned them into an outdoor ad campaign.
Brilliant.
adweek.com/creativity/thi…
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