VIDA @VIDA_VOLUME
⚡VIDA: Growth partner & advisory solving the scale challenge for creators & next-gen brands 🔉VOLUME: Content, community & culture creation that drives growth linktr.ee/VIDA_VOLUME Shoreditch, England Joined September 2017-
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It was a full house last night at 180 Studios for the launch of Difference Works - a community in collaboration with Soho Works connecting neurodiverse entrepreneurs, freelancers, & creatives. For info on the next event: [email protected]
We're back with a bumper post-summer edition of the NextGenB2B newsletter. Read on for the most underrated B2B channel, why GenAI pilots fail, C-Suite Creators and Reddit finally finding its business model… bit.ly/3VnVzkQ #B2Bnewsletter #NextGenB2B
Save the date! Our next LOUDER breakfast for #influencers and #creators in the #B2B space is taking place Tuesday 30th Sept, 9am - 10.30am, Soho Works, Dean St, Soho. To join us, email [email protected] for more info and to be added to the list. #B2BCreators
"You've got a brand, whether you like it or not." On the latest podcast ep, Elliot Moss, Chief Brand Officer at Mishcon de Reya, argues 'brand' is not a luxury or a logo, but the summation of every interaction and service delivered by a business bit.ly/40VeJle
Do B2B buyers really listen to influencers? Absolutely. 82% of B2B buyers say creator content influences their purchasing decisions in a recent Linkedin survey. Ready to amplify your message through voices that matter? [email protected] #B2BInfluencers
From pods worth a listen and a couple of longer reads to 2025 content marketing trends, speeding up decisions with AI and a new era of B2B video - find it all in July's #NextGenB2B newsletter bit.ly/4m8OBLY #B2Bnewsletter #B2Bmarketing
This month in the Next Gen B2B newsletter... - A new influencer playbook from Linkedin. - A (moody) vibe shift in AI. - The return of Mary Meeker! - Podcasts are telly! - WTF is an MCP? - And should we stop calling it ‘B2B'? bit.ly/3ZC9aHP
ICYMI... in the latest edition of the newsletter, we're talking optimising content for the robots, the state of B2B influence, the reason your Linkedin reach is down and why the age of ‘Googling it’ may be over.... Read it in full here: linkedin.com/pulse/may-wear…
Building a #B2Bcommunity sounds great in theory but how do you make one that actually delivers value? In this episode, Kevin talks to Pip Jamieson, founder of community platform The Dots, about what it really takes to build and scale communities that work bit.ly/4dBLTeR
It's time for influencers to be shaping, not just selling, your brand... From Nike’s creative partnerships to Dove’s community-driven campaigns, #influencers are shaping the brands they're working for. And there's more to come. bit.ly/43sXuIs #CreatorEconomy
B2B marketing is complex. As a result, few brands are truly distinctive. VOLUME is a strategic partner for B2B brands developing thought leadership content your audience really wants, to make your business distinctive, relevant & memorable. For more: bit.ly/3Xsfhy4
Our NextGenB2B newsletter has a simple, single purpose: to share each month the things that everyone working in B2B marketing ought to know, but might have missed. Straight to your inbox, every month. Are you on the list? bit.ly/404Hief #B2Bnewsletter #B2Bcontent
We're ditching jargon & embracing clarity in the latest episode of the podcast with Matthew Magee, Head of Digital Content at Pinsent Masons: bit.ly/44kTKe5
WTAF is Next Generation B2B Marketing? We talk a lot about 'Next Gen B2B' here at VOLUME... but if you've ever wondered what we're actually going on about, Kevin Sutherland breaks it down: bit.ly/4jhpQvq #NextGenB2B
Influencer Brands Are Making a Comeback... A new generation of social media stars turned founders are determined to chart a different course from their boom-and-bust predecessors, via @BoF #InfluencerMarketing #CreatorEconomy businessoffashion.com/articles/marke…
ICYMI... in the latest NextGenB2B newsletter, we're talking trigger phrases in B2B marketing, virtual influencers, the case for ‘Modular content’ & the realities of organisational change. Plus, meet LOUDER - our brand new B2B creator & influencer offering! bit.ly/3FvSURd
The Problem with B2B… Change. Change may be constant, but making it happen is another matter. Kevin Sutherland is joined by Michelle Booth to talk about the challenge of making real change happen inside organisations. Listen here: bit.ly/41L87Wf #TPWB2B #B2Bpodcast
Trigger phrases, virtual influencers, the case for ‘Modular content’ over Personalisation at Scale, and talking about the realities of organisational change with Michelle Booth. Plus, meet LOUDER - our brand new #B2B creator & influencer offering! bit.ly/3FvSURd
Content marketing vs Influencer-led strategy: shift or synergy? As the Michelin Guide’s position as the ultimate culinary tastemaker comes under threat, we take a look at what this means for traditional content marketing & why #B2B brands need a rethink bit.ly/3EnPqQr
See how we focused on adding capability, creativity and capacity as a core part of the strategy we developed for Defaqto: bit.ly/4gw86uF #b2b #brandstrategy #contentstrategy

mark maddox @mark_maddox
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Balderton Capital @balderton
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658K Followers 1K Following Since 1926, the trusted advisor to the world's leading businesses, governments, and institutions. 130+ offices in 65+ countries.
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16K Followers 3K Following Evenings on @WTEN📺 My sports loyalties do not coincide with where I currently reside. My apologies🙏
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