Exploring the secret language of the mind in the world of sales • Helping you understand why we buy what we buy • Learn how to sell what people will buy Johannesburg, South AfricaJoined October 2013
Excited am finally done with this NGO product.
30days sleepless night and my team working to make sure her story was perfect for the world to see.
Shout out to @firstclaspilot team that worked on this🤲
Most think louder branding means more attention and more customer.
But imagine it this way, while the crowd is yelling, you can whisper enticing words into your customers' ears.
How?
Correct design
The right message
The perfect feeling
Your brand will resonate deeply.
In early 1980s, Nike struck gold when it ran one of the very first psychology-based advertising campaigns in the history of athletic footwear.
The campaign pushed the “Just Do It." message.
It made Nike over 8.4B dollars in just 10 years.
But they weren’t the only ones…
The best marketing taps into psychology.
7 examples:
1. New Balance
Idea – Contrast creates interest.
There aren’t two groups more different than supermodels in London and dads in Ohio.
As Ogilvy says, "The best ideas come as jokes."
What if you could change a life today?
How would you feel if you ate healthier?
How many plastic bottles could you save from the landfill each year?
Simple questions like this can influence buying decisions.
🧵
Interacted with a startup that doubled their perceived brand value in the luxury market within 6 months.
No flashy logos or loud branding
No aggressive marketing campaigns.
No attempts to out-shout competition
Here's how to refine your brand for a touch of class:
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