JustiFi @_JustiFi
Payments & embedded fintech for vertical SaaS platforms. Tweets about #fintech | #payments | #embeddedfintech | #verticalSaaS justifi.tech St. Paul, MN Joined May 2022-
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“Frictionless onboarding” is oversold—customers see through it. Your best users don’t mind effort if the payoff is real. 🔹 Control identity flows 🔹 Set clear expectations 🔹 Embed guidance 🔹 Cut handoffs 🔹 Solve real ICP problems SMBs care about the how, not just the hype.
NRR doesn’t have to be this complicated. Most chase expansion with upsells & renewals. But fintech, done right, grows naturally as customers adopt. The best platforms don’t push—they build fintech that scales, creating a flywheel of growth, stickiness & retention.
Multi-fintech product strategies often fail in customer success—not from managing multiple products, but from misalignment. True activation means: → Solving real pain points → Frictionless first use → Driving habits The winners don’t just add fintech—they integrate it.
The old fintech roadmap: ▶️ Build embedded payments ▶️ Wait 3–5 years ▶️ Maybe add another product The new reality? You can build a full embedded fintech strategy—payments, lending, BNPL & more—in a year or less. Fintech adoption has accelerated. Think bigger than payments.
Most platform leaders overanalyze competitors while real insights sit in dentist offices, job sites, and gyms. Fintech winners borrow innovative strategies from other industries and apply them in ways their market hasn’t yet seen.
Stop thinking about transactions and start thinking about how work gets done. Customers want better business outcomes, not just payment solutions. Embed financial products that solve real problems, increase cash flows and make workflows smoother.
Congratulations to our CEO, Joe Keeley, for being named to the @TCBmag TCB 100 list for 2025! Joe truly embodies our mission to accelerate potential—not just for our customers, but for every member of our team! bit.ly/4fmi80V #TCB100 #FintechLeadership
Listen, even if every company should/will become a fintech company, that doesn't mean that every company should become a PayFac. For the vast majority of fintech-ready companies, all you really need is a great partner. 5 min fintech masterclass here: bit.ly/4gWD3JB
How to build your fintech infrastructure. api's, web components and hosted solutions... oh my! Learn more in our fintech masterclass. Just 5 episodes, clocking in at about 1 minute apiece: bit.ly/3XVEbVs #fintechmasterclass
Part 2: Regulatory burdens. Need we say more? (This topic is so juicy it really sells itself. 😂) Watch the full embedded fintech masterclass series here: bit.ly/3Nf8y4f
Owning your customer data lets you offer contextual fintech products that users expect. This not only enhances the customer experience but also boosts monetization by delivering the right financial products at the right time. Check out the series here: bit.ly/3TYMM8B
See how companies like Toast, Uber, and SportsEngine achieved profits & customer satisfaction with embedded fintech. This video series demystifies the process, equipping you with the insider knowledge to become fintech ready today. Watch the series here: bit.ly/3ZXpCmO
For vSaaS and franchise platforms, world-class embedded fintech is hard. JustiFi makes it easy. Turn on products in a single sprint No big builds No-risk A/B testing World-class monetization Full-stack customer activation support See how it works: bit.ly/3ZUxntF
Want world-class fintech results? Here’s the answer to the test. Every platform needs 5 key elements for fintech success. Simple in theory, but execution demands infrastructure, partners, time, and top-tier talent. #Fintech #vSaaS #FranchisePlatforms
Most vertical SaaS platforms let payments flow around them. But what if the money flowed through the platform? That simple shift captures value and unlocks huge potential. This model applies to franchise ecosystems too—owning the payment flow makes all the difference.
Accelerate your fintech career! JustiFi is hiring: 💼 Account Executive: Drive revenue growth 🌟 Market Development Rep: Nurture new opportunities 📈 Business Development Rep: Expand our presence Apply now: bit.ly/4diVo0I #JustiFiCareers #FintechJobs #NowHiring
This week, we're sharing clips from our event with Sageview Capital on fintech activation. First up: Why does it matter? Activation represents a massive revenue opportunity—if you miss the mark while your competitors get it right, that opportunity quickly turns into a threat.
You’ve been told fintech revenue is key to growing your business, but your payment processor is probably skimming more off the top than you bargained for. We don't think that's fair. Take JustiFi for a spin and see for yourself. Clickable Demo: bit.ly/4cnocob

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