A psychologist empowering online communities through effective management and moderation. Sharing tips, strategies, and best practices. #Web3 kitchenJoined July 2019
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I break down crypto projects in simple, engaging ways — follow along.
🟪 Crypto isn’t “community vs product.” It’s community + product that creates survival and growth.
Ignore community, and no one notices you. Ignore product, and hype eventually dies.
🟪 If you’re building #DEFİ or infrastructure, a product-first approach is stronger
But the real winners? They do both. They ship an MVP to prove they’re real, then leverage community power to scale.
Community carries you in the short-term. Product sustains you in the long-term
🟪 The best projects don’t choose between community or product. They build just enough to prove value, then let the community amplify it.
So what’s the verdict?
If you’re building a meme or culture-first project, then yes — community first makes sense.
🟪 @arbitrum quietly built scaling tech, then exploded into relevance with a massive airdrop and governance push. Even #Ethereum blended both from the start:
Vitalik’s whitepaper rallied a community of believers before the product was even complete.
🟪 That’s why the most successful projects take a hybrid approach. Friend.tech is a perfect example: it shipped a barebones MVP, but it worked.
Community hype took it viral, and the team used that momentum to iterate quickly.
🟪 The space is crowded, and without a community, even the best tech can be overlooked.
@Algorand is a classic example — powerful technology, but weaker community traction compared to #Solana or #Ethereum.
In crypto, code matters, but culture spreads it.
🟪 Products last longer than hype. They create stickiness and bring in users who care about more than just the chart.
Yet even product-first comes with risks.
Crypto isn’t like Web2, where you can “build quietly” and expect adoption.
🟪 ...kept developers and users coming back.
@dYdX launched a functioning decentralized exchange before marketing, and adoption followed.
@ArweaveEco built permanent storage as a core utility, and its community grew around actual use cases.
🟪 Community-first is like fireworks: exciting, loud, but short-lived if you don’t add substance.
On the other hand, building product first gives projects a foundation.
#Solana faced years of doubt due to network outages, but its core value proposition — speed and cheap fees...
🟪 But there’s a catch. Communities built on hype alone often burn out.
Memecoins from 2023–2024 exploded overnight, then died just as fast. Bitconnect in 2017 is a cautionary tale: massive hype, but with no real product, it collapsed into nothing.
🟪 Or @pepecoineth, which hit a billion-dollar market cap in weeks without a single utility. Even Dogecoin, born as a joke, survives today because of its community culture.
Community-first works because people don’t just buy tokens — they buy belonging.
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